Senior Director Web & Digital Platform Strategy

Lundbeck A/S, H; Boston (MA); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Flexible paid time off (PTO)

Health benefits: Medical, Dental, and

Company match 401k

Job summary

Lundbeck US seeks a hands-on Web and Digital Operations leader to define and execute strategy for web technology, digital experience platforms, and analytics enablement across Lundbeck US brand and enterprise websites.

The role partners with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable solutions, guiding AEM, front-end, and MarTech modernization.

Qualifications

• 8+ years of experience in web platforms, digital operations, MarTech, digital analytics, or technology strategy.
• Experience leading enterprise or brand website platforms in regulated industries.
• Hands-on experience with Adobe Experience Manager or comparable CMS.
• Experience with digital analytics, tag management, website data collection, marketing pixels, and measurement governance.
• Familiarity with Adobe Experience Cloud capabilities (AEP, AA, Target).
• Experience with consent management, privacy-aware tracking, and governance of digital data collection.
• Ability to lead cross-functional teams and influence stakeholders without direct authority.
• Strong decision-making skills balancing urgency, feasibility, and compliance.
• Excellent written and verbal communication skills for executives.

Responsibilities

• Define and drive the strategic roadmap for Lundbeck US web technology and digital platforms.
• Lead modernization of US websites for speed, scalability, and governance.
• Partner with Brand, Analytics, Legal, IT, and external partners to translate needs into scalable solutions.
• Oversee consent management, privacy-compliant data capture, and governance of analytics.
• Manage vendors and cross-functional delivery, reducing external dependency where possible.
• Build a scalable foundation for future MarTech and omnichannel activation.

Skills

Web platforms

Cross-functional leadership

Communication

Strategic thinking

Education

Bachelor’s degree in IT/CS

Tools

Adobe Experience Manager

Adobe Analytics

Adobe Target

Adobe Journey Optimizer

Adobe Experience Platform

Job description

Lundbeck US seeks a hands-on Web and Digital Operations leader to define and execute strategy for web technology, digital experience platforms, and analytics enablement across Lundbeck US brand and enterprise websites.

The role partners with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable solutions, guiding AEM, front-end, and MarTech modernization.