Associate Director Web and Digital Platform Lead

Lundbeck; Boston (MA); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Flexible paid time off (PTO)

Health benefits: Medical, Dental, and

Company match 401k

Job summary

Lundbeck US seeks a hands-on Web and Digital Operations leader to define and execute strategy for web technology, digital experience platforms, and analytics enablement across Lundbeck US brand and enterprise websites.

The role partners with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable solutions, guiding AEM, front-end, and MarTech modernization.

Qualifications

• 8+ years of experience in web platforms, digital operations, MarTech, digital analytics, or technology strategy.
• Experience leading enterprise or brand website platforms in regulated industries.
• Hands-on experience with Adobe Experience Manager or comparable CMS.
• Experience with digital analytics, tag management, website data collection, marketing pixels, and measurement governance.
• Familiarity with Adobe Experience Cloud capabilities (AEP, AA, Target).
• Experience with consent management, privacy-aware tracking, and governance of digital data collection.
• Ability to lead cross-functional teams and influence stakeholders without direct authority.
• Strong decision-making skills balancing urgency, feasibility, and compliance.
• Excellent written and verbal communication skills for executives.

Responsibilities

• Define and drive the strategic roadmap for Lundbeck US web technology and digital platforms.
• Lead modernization of US websites for speed, scalability, and governance.
• Partner with Brand, Analytics, Legal, IT, and external partners to translate needs into scalable solutions.
• Oversee consent management, privacy-compliant data capture, and governance of analytics.
• Manage vendors and cross-functional delivery, reducing external dependency where possible.
• Build a scalable foundation for future MarTech and omnichannel activation.

Skills

Web platforms

Cross-functional leadership

Communication

Strategic thinking

Education

Bachelor’s degree in IT/CS

Tools

Adobe Experience Manager

Adobe Analytics

Adobe Target

Adobe Journey Optimizer

Adobe Experience Platform

Job description

Associate Director Web and Digital Platform Lead

Requisition ID: 8221

Location:
Boston, MA, US

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Lundbeck US is seeking a hands-on Web and Digital Operations leader to aide in defining and executing the strategy for web technology, digital experience platforms, and analytics enablement across Lundbeck US brand and enterprise websites. This role will serve as a strategic partner to business stakeholders while also having the technical depth to guide implementation across AEM, front-end technologies, analytics, consent management, and broader MarTech platforms.

The role will be responsible for modernizing the website operating model, improving speed and governance of digital delivery, enabling compliant and privacy-conscious digital engagement, and building a scalable foundation for future MarTech growth, including AJO, AEP, personalization, consent, and omnichannel activation.

Essential Functions:

• Supporting Web Technology Strategy, Driving Website Modernization and Operational Agility
  • Drive the strategic roadmap for Lundbeck US web technology across Adobe Experience Manager, front-end development, website architecture, analytics, tagging, consent, and digital platform modernization.
  • Lead modernization of Lundbeck US websites to improve speed of updates, scalability, performance, reuse of components, governance, and responsiveness to brand, business, and regulatory needs.
• Serve as the Business-Facing Digital Technology Lead
  • Partner directly with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable digital solutions and make informed platform and execution decisions.
  • Provide hands-on leadership across AEM, front-end frameworks, component architecture, content delivery, website performance, accessibility, SEO / AIO readiness, and reusable digital design patterns.
• Own Digital Analytics and Tag Governance Enablement
  Partner with cross functional team to define website data collection metrics, analytics implementation, Web SDK enablement, tag management, marketing pixel governance, digital signal quality, and measurement readiness for advanced analytics, personalization, and activation.
• Lead Consent and Privacy-Ready Digital Operations
  • Oversee consent management capabilities to ensure marketing pixels, analytics tags, personalization signals, and digital data capture align with user consent, privacy expectations, and compliance requirements.
  • Ensures that Digital Governance is line with defined Governance standards for website intake, prioritization, release management, documentation, quality assurance, analytics validation, vendor handoffs, and ongoing platform support.
• Manage Partners, Vendors, and Cross-Functional Delivery
  Ensure delivery of website and digital platform initiatives are on time, with strong quality, governance, and business alignment. Evaluate vendor performance and identify opportunities to reduce external dependency through automation, standardization, and internal capability building.
• Enable Future Growth Beyond Web
  • Build a flexible digital operations foundation that can expand beyond websites into broader MarTech, AI-enabled content operations, personalization, journey orchestrations, digital engagement, customer data activation, and enterprise digital experience capabilities.
  • Foster a culture of collaboration and continuous improvement and encourage knowledge sharing and professional development within the team.

Required Education, Experience, and Skills:

• 8+ years of experience in web platforms, digital operations, MarTech, digital analytics, or technology strategy.
• Experience leading enterprise or brand website platforms in a regulated industry such as pharmaceutical, healthcare, life sciences, or financial services.
• Hands-on experience with Adobe Experience Manager or comparable enterprise content management platforms.
• Experience with digital analytics, tag management, website data collection, marketing pixels, and measurement governance.
• Familiarity with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Web SDK, or related Adobe Experience Cloud capabilities.
• Experience with consent management, privacy-aware tracking, and governance of digital data collection.
• Ability to lead cross-functional teams and influence stakeholders without direct authority.
• Strong decision-making skills with the ability to balance business urgency, technical feasibility, compliance requirements, and long-term scalability.
• Excellent written and verbal communication skills, with the ability to simplify technical topics for business and executive audiences.
• Strong vendor management skills, including the ability to challenge estimates, review delivery plans, assess quality, and drive accountability.
• Demonstrated ability to operate in ambiguity, structure complex problems, and move initiatives from strategy to execution.
• Ability to lead collaboration without direct authority and navigate in ambiguous environment and agility to adapt changing priorities of the organization.
• Able to identify best practices and contribute to continuous improvement.

Preferred Education, Experience, and Skills

• Accredited Bachelors degree in information technology, Computer Science, Data, Digital Marketing Technology, Business Technology, or related field. Master’s degree in business, Information Systems, Analytics, Digital Strategy
• Pharmaceutical or healthcare experience with HCP, DTC, DSA, and brand website operations.
• Experience working with MLR / PRC review processes and regulated content workflows.
• Experience with Adobe Cloud, Adobe Edge Delivery Services, AEM modernization, or large-scale website migrations.
• Experience with AJO, AEP, RT-CDP, customer journey orchestration, personalization, audience activation, or omnichannel engagement.
• Experience with SEO, AI search optimization, LLM optimization, schema, structured content, and website discoverability.
• Experience implementing or governing enterprise consent management platforms.
• Experience building internal digital operating models and reducing dependency on external partners.
• Experience with Agile delivery, Jira, Workfront, or similar work-management platforms.
• Knowledge of HIPAA, privacy, consent, and compliance considerations related to digital engagement and data capture.

Travel:

• Willingness/Ability to travel up to 20% domestically. International travel may be required.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $170,000 - $190,000 and eligibility for a 20% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis. #LI-LM1

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site .

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify .

About Lundbeck

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.