Senior Director, Wealth Segment Marketing

Vanguard Group; General Warren Village (PA); Hybride; USD 180 000 - 240 000; Plein temps

Résumé du poste

Vanguard is seeking a strategic, commercially minded marketing executive to lead marketing for the Mass Affluent and Affluent segments within Personal Wealth, Vanguard’s retail investor business. This leader will own the full funnel—from awareness to retention—and translate segment needs into differentiated, measurable go-to-market strategies.

The Senior Director will influence the direction of a significant wealth business, advise senior executives, connect marketing investment to commercial

Qualifications

• 15+ years of progressive marketing leadership in consumer-facing strategies.
• Deep experience in wealth management or related retail financial services.
• Proven full-funnel ownership from awareness to retention with ROI impact.

Responsabilités

• Own multi-year Core and Flagship growth strategy aligned to business goals.
• Lead end-to-end funnel results across customer journeys with measurable metrics.
• Advise senior executives and connect marketing investments to outcomes.

Connaissances

Strategic Marketing Leadership

Wealth Management Experience

Full-Funnel Ownership

Executive Communication

Budget & Financial Acumen

Cross-Functional Leadership

Description du poste

Vanguard is seeking a strategic, commercially minded marketing executive to lead marketing for the Mass Affluent and Affluent segments within Personal Wealth, Vanguard’s retail investor business. This leader will own the full funnel—from awareness to retention—and translate segment needs into differentiated, measurable go-to-market strategies.

The Senior Director will influence the direction of a significant wealth business, advise senior executives, connect marketing investment to commercial