Wealth Marketing Strategy Lead

Vanguard Group; General Warren Village (PA); Híbrido; USD 180 000 - 240 000; Tempo integral

Resumo da oferta

Vanguard Group is seeking a strategic, client-focused marketing leader to shape and drive the marketing strategy for our Wealth Management retail segment. This role sits at the intersection of client, product, and business strategy, translating complex priorities into clear marketing approaches that drive growth, engagement, and differentiation.

You'll lead cross-functional teams, oversee B2C marketing functions, manage the media budget, and deepen client relationships across the enterprise.

Qualificações

• 10+ years of marketing experience.
• Deep expertise in investment/wealth management marketing.
• Proven ability to translate business priorities into marketing strategy.
• Strong analytical and ROI-focused mindset.
• Trusted advisor to senior leaders.

Responsabilidades

• Create and implement a multi-year Wealth Management marketing strategy.
• Lead matrixed marketing teams to deliver campaigns.
• Oversee channel, creative, and analytics functions.
• Manage media budget and optimize spend.
• Build relationships across the enterprise to extend marketing impact.

Conhecimentos

Marketing strategy

Wealth management

Cross-functional leadership

Digital campaigns

ROI optimization

Stakeholder management

Descrição da oferta de emprego

Vanguard Group is seeking a strategic, client-focused marketing leader to shape and drive the marketing strategy for our Wealth Management retail segment. This role sits at the intersection of client, product, and business strategy, translating complex priorities into clear marketing approaches that drive growth, engagement, and differentiation.

You'll lead cross-functional teams, oversee B2C marketing functions, manage the media budget, and deepen client relationships across the enterprise.