Senior Director, Retention Marketing — AI-Driven Growth

Varsity Tutors; United States; À distance; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Equity (RSUs)

Remote-first

401(k) match

Learning membership

AI tools

Résumé du poste

Nerdy is seeking a Senior Director, Retention Marketing to own how we engage current and former customers, from activation through renewal and winback. This is a remote role based in the United States, and you will design and execute email programs, journeys, and automations using AI-powered tools.

You will collaborate with Product, Sales, Customer Retention, and BI to turn customer insights into compelling messaging that drives engagement, adoption, and lifetime value across our learning

Qualifications

• Proven track record building and scaling retention programs.
• Deep understanding of activation, engagement, renewal, and winback.
• Strong messaging, product fluency, and customer insight.
• Top AI-native marketer using AI across workflow (research, copy, journeys).
• Proficient with AI-native builder tools to ship pages, automations, reporting.

Responsabilités

• Own retention strategy across onboarding, engagement, retention, renewal, and winback.
• Develop customer insights via research, analysis, and collaboration with cross-functional teams.
• Build retention programs across email, SMS, push, and web experiences.
• Create and launch communications, landing pages, and automated journeys using AI tools.
• Run experiments to optimize messaging, timing, and conversions.

Connaissances

Retention marketing

Customer lifecycle

AI-native marketing

Copywriting

Analytics

Outils

Cursor

Claude Code

Codex

Vercel

Netlify

Supabase

Description du poste

Nerdy is seeking a Senior Director, Retention Marketing to own how we engage current and former customers, from activation through renewal and winback. This is a remote role based in the United States, and you will design and execute email programs, journeys, and automations using AI-powered tools.

You will collaborate with Product, Sales, Customer Retention, and BI to turn customer insights into compelling messaging that drives engagement, adoption, and lifetime value across our learning