Senior Manager, Relationship Marketing

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 94,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle is seeking a Senior Manager, Customer Lifecycle Marketing to lead strategic omni-channel plans and translate CRM technology into actionable client ideas. You will build trusted relationships with executives, collaborate across teams, and drive measurable outcomes for Fortune 1000 and nonprofit clients.

You’ll engage in data-driven decision making, present marketing recommendations, and travel up to ~40% as needed. A Bachelor’s degree and 7+ years in data-driven marketing are required.

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!)
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-40% travel (contingent on comfort level of client)

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology – particularly in CRM – into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Skills

CRM

Email marketing

Data-driven marketing

Strategic thinking

Education

Bachelor's Degree

Tools

Braze

Excel

PowerPoint

Job description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. As Senior Manager, Customer Lifecycle Marketing you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals. You understand our client's business and strategic goals. You'll appreciate the importance of relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will help solve client problems. Your skills in communicating strategy allows others to believe in the ideas that you present and follow that belief through to execution. To be successful in this role you have to love solving client problems, and understand how businesses, brands and customers work with one another, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop recommendations to help grow client relationships. We welcome remote candidates based in the continental United States.

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology – particularly in the areas of 1st party data marketing and CRM – into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!)
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-40% travel (contingent on comfort level of client)

The annual salary range for this position is $94,000-$125,000.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Location: Chicago Brand: Merkle Time Type: 全职 Contract Type: 永久

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

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