Remote Director, Rare Neurology Brand & HCP Strategy

Otsuka America Pharmaceutical Inc.; Helena (MT); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical, Inc. seeks a Director, U.S. Brand Strategy & HCP Engagement to lead the integrated annual brand plan and branded HCP initiatives across channels. This role covers pre- and post-approval responsibilities, shaping messaging and asset development for launch readiness.

The position requires 10–12 years in US pharma with HCP marketing and launches, plus strong cross-functional and agency leadership skills. Significant travel may be involved.

Qualifications

• 10–12 years of commercial experience in US pharma with HCP marketing and launches.
• MBA or relevant graduate degree preferred.
• Pre-launch and launch leadership with deep understanding of regulatory boundaries.
• Experience in rare disease a plus; neurology or genetics exposure desirable.
• Proven ability to lead cross-functional teams and manage agencies.

Responsibilities

• Pre-approval: lead brand positioning, launch narrative, and claims strategy.
• Define HCP audience segmentation and engagement strategy.
• Lead agency direction and asset development through MLR review, ensuring readiness before approval.
• Develop field launch tools and readiness materials for account teams.
• Post-approval: manage annual brand planning, budget, and cross-channel execution.

Skills

HCP marketing

Brand strategy

Launch leadership

Cross-functional leadership

Agency management

Market research

Forecasting

Education

MBA or relevant graduate degree

Tools

CRM programs

Web analytics

Marketing automation

Job description

Otsuka America Pharmaceutical, Inc. seeks a Director, U.S. Brand Strategy & HCP Engagement to lead the integrated annual brand plan and branded HCP initiatives across channels. This role covers pre- and post-approval responsibilities, shaping messaging and asset development for launch readiness.

The position requires 10–12 years in US pharma with HCP marketing and launches, plus strong cross-functional and agency leadership skills. Significant travel may be involved.