Director, Brand Insights — Rare Disease Launch Leader

Otsuka America Pharmaceutical Inc.; Dover (DE); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset.

This remote, full-time role focuses on launch preparation and ongoing insights to influence brand performance across Marketing, Field, Medical, and Global partners. The position requires deep experience in customer insights, data integration, team leadership, and budget management, with a track record in rare diseases.

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical. Experience in immunology, neurology, nephrology, oncology a plus.
• Experience driving insights in both the launch and inline phase in the United States
• Minimum of 3 years leading a team
• Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a focus on launch preparation.
• Develop and own the insight plan for the asset, managing budget and resources to drive execution.
• Collaborate with marketing, sales, Medical Affairs, and Global teams to influence decisions and improve brand performance in the US.

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset.

This remote, full-time role focuses on launch preparation and ongoing insights to influence brand performance across Marketing, Field, Medical, and Global partners. The position requires deep experience in customer insights, data integration, team leadership, and budget management, with a track record in rare diseases.