Senior Director, Product Growth

Hello Heart; United States; Remote; USD 275,000 - 300,000; Full time

Job summary

Hello Heart in the United States seeks a Senior Director of Product Growth to define activation across the portfolio and drive engagement from enrollment to lasting use. You will own metrics, identify where members drop off, and translate insights into experiments and forecasts for product leaders.

You’ll lead a growth pod, pair with design and engineering, and ensure in‑product moments work as one member journey with trusted metrics. Experience with healthcare digital products is a plus.

Qualifications

• 10+ years in product, growth, or analytics‑driven roles.
• 5+ years leading growth for B2C or B2B2C at scale.
• Owned activation or retention metrics and impact.
• SQL literacy and experience with product analytics tools.
• Strong experimentation craft and data‑driven decisions.
• Systems thinking and adoption of growth practices.
• Experience with partner/enrolled member programs.
• Ability to influence cross‑functional leaders.
• Knowledge of behavioral science and habit formation.
• AI‑native approach to analysis and prototyping.
• Healthcare/digital health experience preferred.
• Clear communicator who turns funnels into decisions.

Responsibilities

• Own product strategy and execution for a new growth team across product lines.
• Define activation, engagement, and retention metrics across products.
• Improve core product metrics such as retention and adoption.
• Partner with Member Marketing and Data to align lifecycle messaging.
• Build product operating mechanisms: shared metrics and experiments.
• Lead the growth pod hands‑on with designers and engineers.
• Report results and forecasts to product leaders and executives.
• Use AI daily to shorten time from question to decision.

Skills

SQL proficiency

Growth strategy

Analytical depth

Behavioral science

AI-enabled product

Systems thinking

Cross-functional leadership

Experimentation

Tools

Mixpanel

Tableau

Product analytics tools

Job description

Hello Heart is on a mission to make heart attacks a thing of the past.

We’re an AI company focused exclusively on heart health, building a platform that predicts and prevents cardiac events before they happen—identifying risk up to 10 days in advance versus 10 years in traditional clinical models.

This is already working at scale. Hello Heart has been shown to reduce inpatient hospital days by 47% and deliver ~$1,800 in annual savings per member.Hello Heart is the cardiac prevention partner to over 80% of large U.S. health plans and serves hundreds of public and private employers.
We’re defining how the #1 cause of death—heart disease—is managed in the AI era. Join us.

About the role:

Our products already work at scale. The next wave of growth comes from helping every enrolled member reach lasting use across every product. That's the job.

You’ll guide the path from enrollment to lasting habit. As Senior Director of Product Growth, you’ll define what “activated” means across our portfolio, from our core heart health app to medication adherence with a connected pillbox and new care models for Medicare members. You’ll own the metrics that track members from enrollment to repeated use. You’ll find exactly where and why members drop off, and turn that into recommendations, forecasts, and experiments that product leaders act on.

This isn’t an acquisition or performance marketing role, and it isn’t a second product owner role. Members reach us through their employers and health plans, and product leaders own their roadmaps and enrollment with GTM. You’ll guide growth across the portfolio and own in‑product activation and engagement, setting the bar for how we measure and experiment.

Activation here isn’t a vanity metric. A member who takes a second reading, sets up their pillbox, or returns to their AI coach is a member we can help.

Responsibilities:

• Own product strategy and execution for a new growth team across product lines, from identifying opportunities to shipping and iterating on solutions.
• Own activation, engagement, and retention definitions across product lines, so every team measures the path from enrollment to repeated use the same way.
• Improve core product metrics, such as retention and adoption of key features.
• Partner with Member Marketing, who own lifecycle messaging, and with Data, so in‑product moments and lifecycle communication work as one member journey, measured with trusted metrics.
• Build product operating mechanisms across product lines: shared metrics, one experimentation process, and a regular review cadence, with the privacy, safety, and clinical guardrails a regulated health product needs.
• Lead the growth pod hands‑on, pairing with designers and engineers to ship experiments rather than filing requests.
• Report results, forecasts, and the decisions they imply to product leaders and executives.
• Use AI daily to shorten the time from question to decision, from automated funnel monitoring to faster analysis and readouts.

Qualifications:

• 10+ years in product, growth, or analytics‑driven product roles, including 5+ years leading growth for B2C or B2B2C products at scale with a proven record of exceptional growth.
• A proven track record of scaling products and features to large user bases, with measurable impact on engagement and retention.
• You’ve owned activation or retention numbers. You can tell us what they were when you started, what they were when you left, and how you know your work moved them.
• An operator with analytical depth. You write SQL, work in product analytics tools such as Mixpanel or Tableau, and challenge an analysis before it reaches a decision.
• Strong experimentation craft, including tests where traffic is limited or classic A/B testing doesn’t fit.
• You think in systems, not campaigns, and you’ve built growth practices that multiple teams adopted.
• Experience growing products where members are enrolled through a partner, such as an employer or health plan, and need a reason to start, a plus.
• A record of driving decisions across product leaders who don’t report to you.
• Working knowledge of behavioral science and habit formation, applied responsibly.
• AI‑native builder: you use AI tools as a core part of how you analyze, prototype, and ship, and you can create measurement foundations where data is still messy.
• Healthcare, digital health, or other regulated‑industry experience strongly preferred.
• Clear communicator who can turn a complex funnel into one decision.

The US base salary range for this full‑time position is $275,000 to $300,000. Salary ranges are determined by role and level. Compensation is determined by additional factors, including job‑related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the annual salary only and do not include equity or benefits.

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page .

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Hello Heart’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

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