Creative Director, Brand & Design (CPG)

AccruePartners; Charlotte (NC); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work schedule

Job summary

AccruePartners is seeking a senior creative leader to shape and elevate the brand across digital, social, in-store and packaging. You will balance strategic vision with hands-on execution to drive impactful campaigns that resonate with consumers.

Lead a lean, high-performing design team, partner across marketing, brand, product, and digital to translate business priorities into compelling concepts, and refine processes to move work from concept through execution efficiently.

Qualifications

• 8+ years in graphic, visual, or digital design with leadership experience.
• Strong graphic design foundation; proficient in Adobe Creative Suite.
• Experience directing high-volume multi-channel campaigns.
• Proven ability to lead teams and manage agency relationships.

Responsibilities

• Set creative direction and visual standards for the brand.
• Lead creative development across digital, social, web, packaging, and ads.
• Mentor designers and content creators with clear priorities.
• Partner across marketing, brand, product, digital to translate priorities.
• Improve workflows, timelines, and production efficiency.
• Provide direction to external partners while building in-house capacity.

Skills

Creative leadership

Graphic design

Adobe Creative Suite

Brand development

Campaign concepting

Team mentorship

Job description

• A highly collaborative, consumer-focused marketing organization responsible for bringing a recognizable brand to life across digital, social, in-store, packaging, advertising, and experiential touchpoints
• A fast-moving creative environment producing a high volume of integrated campaigns throughout the year, requiring both strong creative vision and the ability to execute at speed
• A lean, established creative team of designers and content creators that is ready for a leader who can provide direction, raise the creative bar, and further develop the function
• A broader marketing and brand organization where Creative partners closely across brand, product, digital, social, and other cross-functional teams

WHAT THEY OFFER YOU

• The opportunity to own and shape the creative vision for a highly visible consumer brand across both domestic and broader global applications
• A true build-and-elevate opportunity, including helping transition additional creative work from external agency partners into a stronger internal creative capability
• Leadership of a talented creative team with the ability to refine processes, workflows, resource allocation, and how creative work moves from concept through execution
• A role that blends strategic creative leadership with enough hands-on involvement to stay close to the work, influence design standards, and help bring major campaigns to life

LOCATION

• Hybrid schedule with 3 days per week in the Charlotte office
• Relocation assistance available for qualified non-local candidates

WHAT YOU WILL DO

• Set the creative direction and visual standards for the brand, ensuring campaigns and content feel cohesive while continuing to evolve the look and feel
• Lead creative development across a high volume of integrated campaigns spanning digital, social, web, app, in-store materials, packaging, advertising, and other consumer-facing assets
• Guide, mentor, and develop a team of designers and content creators while providing clear priorities, feedback, and creative direction
• Partner across marketing, brand, product, digital, and other teams to translate business priorities into compelling creative concepts and executions
• Strengthen creative operations by improving workflows, prioritization, timelines, resource planning, and production efficiency within a fast-paced environment
• Provide creative direction to external partners while helping build the processes, capabilities, and team structure necessary to bring more work in-house over time

THE BACKGROUND THAT FITS

• 8+ years of progressive graphic, visual, or digital design experience with meaningful experience leading creative teams and directing integrated brand work
• A strong graphic design foundation with the ability to both set creative strategy and confidently engage in the work when needed; proficiency with Adobe Creative Suite is expected
• Experience developing high-volume, multi-channel consumer campaigns across a mix of digital and physical formats, including web, social, paid media, print, signage, packaging, or retail environments
• Background in a fast-paced consumer environment such as QSR, food & beverage, retail, CPG, hospitality, or an agency supporting similar QSR brands
• Experience leading teams, managing agency relationships, directing creative reviews, and presenting concepts and recommendations to senior stakeholders
• Strong portfolio demonstrating visual storytelling, brand development, campaign concepting, and the ability to maintain quality and consistency across a large volume of creative work