Creative Director

American Bath Group; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

American Bath Group is seeking a Creative Director to lead a portfolio-wide creative system at the intersection of premium brand building and multi-channel execution. The role shapes photography, styling, layout, and messaging to deliver a coherent brand experience across its brands and touchpoints.

Travel will be required to Irving, TX and Jackson, TN as part of the leadership and collaboration with showrooms, designers, and channel partners, while establishing standards that scale across the

Qualifications

• Ownership of sophisticated brand or editorial creative work with photography direction.
• Experience directing multi-brand creative across channels.
• Proven ability to lead a creative team and raise standards.
• Ability to build repeatable creative systems and processes.

Responsibilities

• Build a portfolio-wide creative system establishing premium brand experience across brands and touchpoints.
• Set creative vision, art direction, photography standards across brands.
• Develop internal capabilities and scalable processes for the creative function.
• Collaborate with cross-functional teams to connect creative output to business results.

Skills

Creative leadership

Brand strategy

Photography direction

Art direction

Multi-brand experience

Job description

Periodic travel to Irving, TX and Jackson, TN

A portfolio-wide creative leadership role at the intersection of premium brand building, multi-channel execution, and creative operating-system design.

COMPANY OVERVIEW

American Bath Group brings together a portfolio of bath and shower brands serving a wide range of customers and channels, including retail, wholesale and trade partners, showrooms, designers, architects, and end consumers.

The portfolio spans practical, high-volume products as well as premium, design-led offerings. That range creates a distinct creative challenge: every brand needs a clear and compelling expression, but the right answer is not the same for every customer, product, or channel.

THE OPPORTUNITY

American Bath Group is evolving how creative work supports its brands. Historically, much of the work has centered on producing the materials needed to support products, launches, sales teams, and channel partners. Those needs remain important. The opportunity now is to build a more connected creative approach that goes beyond individual assets and shapes how customers experience each brand across digital and physical touchpoints.

The Creative Director will set that direction. The initial priority will be developing the creative expression for a new premium collection and establishing the level of photography, styling, art direction, layout, messaging, and overall brand experience required to compete in a design-led environment.

From there, the role will help strengthen creative direction across a broader portfolio of brands without forcing one aesthetic across businesses that serve fundamentally different customers.

SUCCESS IN YEAR ONE

Success will mean American Bath Group has moved from primarily producing creative materials to operating with a clearer, more intentional creative system.

The premium portfolio should have a coherent and recognizable brand experience. Established brands should have stronger clarity around how they show up for their respective audiences and channels. Creative work should be guided by clearer standards and processes, and the organization should begin connecting creative decisions more deliberately to customer engagement and commercial performance.

Just as importantly, the Creative Director should leave behind a stronger internal capability, not a function that depends on one individual to personally touch every piece of work.

THE MANDATE

Build and lead a portfolio-wide creative system that establishes a credible premium brand experience, raises brand clarity and creative standards by audience and channel, develops the internal team, and connects creative output to measurable digital and commercial impact.

This requires both creative authorship and operating leadership. The Creative Director will set creative vision, art direction, photography standards, campaign look and feel, and the overall quality bar. They will also build the processes, review mechanisms, team capability, and working relationships required to translate that vision into repeatable execution across multiple brands and touchpoints.

YEAR ONE CRITICAL OUTCOMES

• Establish a premium brand experience: Create a coherent visual and storytelling system across photography, styling, layout, messaging, digital experiences, physical environments, and supporting brand materials.


• Strengthen creative direction across the portfolio: Develop clearer brand expressions that are consistent within each brand while remaining appropriate to distinct audiences, products, price points, and channels.


• Connect creative work to market response: Move beyond measuring output alone and establish stronger feedback between creative decisions, digital engagement, channel response, and commercial performance as baseline data becomes available.


• Build a repeatable creative operating system: Improve how work is briefed, prioritized, directed, reviewed, produced, adapted, and evaluated across internal teams and external partners.


• Raise internal creative capability: Develop a multidisciplinary creative team, establish a higher and more consistent quality bar, and ensure the organization can sustain that standard through the team rather than depending on the Creative Director to personally touch every asset.

WHY THIS ROLE IS HARD

The creative challenge is unusually broad. This person may need to create an elevated, editorial-quality experience for a premium design audience and then apply completely different judgment to work intended for retail, trade, installation, or other practical customer environments.

Success is not about making every brand look more luxurious. It is about understanding what each brand needs to communicate, who it needs to reach, and how creative choices should change accordingly.

The role also requires someone who can move beyond concept and taste. The Creative Director will need to create systems, develop people, establish standards, work across functions, and influence leaders who may have strong existing perspectives about their brands.

The person who succeeds will know when to protect a creative idea, when to adapt it, and how to turn creative direction into work that the business can actually use.

LEADERSHIP PROFILE

• Builder: Has created or materially improved creative systems, standards, processes, or capabilities rather than only operating within established ones.


• Editorial creative leader: Brings strong personal judgment in photography, styling, composition, layout, art direction, and visual storytelling.


• Multi-brand thinker: Can establish distinct creative direction for different audiences and channels without losing clarity or consistency.


• People developer: Can raise the capability of a multidisciplinary creative team, delegate meaningful ownership, and maintain a high standard through others.


• Commercial creative partner: Understands that creative work must serve real customer, product, sales, and channel needs, not exist only as an aesthetic exercise.


• Constructive challenger: Can establish a clear point of view, work through disagreement, build credibility, and move stakeholders toward a stronger creative standard.

EXPERIENCE REQUIREMENTS

• Demonstrated creative authorship: Ownership of sophisticated brand or editorial creative work, with meaningful experience directing photography, styling, composition, layout, and visual storytelling.


• Multi-brand or multi-audience direction: Experience setting creative direction across multiple brands, customer groups, channels, or materially different audience environments.


• Creative-team leadership: Direct leadership and development of creative professionals, with evidence of raising team capability and creative standards.


• Operating-system ownership: Experience building or materially improving the way a creative function operates, including areas such as briefing, prioritization, review, standards, resource allocation, or performance learning.


• Portfolio-backed authorship: Ability to show personal ownership clearly through a portfolio and discussion of the business problem, creative decisions, execution, and results behind the work.

Experience in fashion, beauty, editorial publishing, travel, home, interiors, hospitality, premium retail, or other design-led environments can translate well to this opportunity. Experience in bath, kitchen, fixtures, building products, or related categories can accelerate the learning curve but is not required.

Experience within an in-house brand environment is valuable, but strong agency backgrounds will also be considered when they demonstrate the leadership, operating ownership, and cross-functional depth required for the role.

WHY THE RIGHT CANDIDATE WILL BE EXCITED

This is an opportunity to build, not simply inherit. The Creative Director will have the chance to shape a new premium brand experience from its early stages while also influencing how an established portfolio evolves creatively over time.

The scope extends beyond advertising or campaign work. It includes digital experiences, photography, physical environments, product storytelling, retail and showroom execution, sales materials, and the systems that connect those touchpoints.

For a creative leader who wants both meaningful authorship and the opportunity to build a durable creative organization, the role offers considerable room to make an imprint.

WHY THIS ROLE MATTERS

Creative expression is increasingly part of how customers understand the value of a product and a brand. For premium products, the experience must communicate design, quality, materiality, and intent well before a customer makes a purchase. For more practical products and channels, the creative must communicate clearly, quickly, and usefully.

American Bath Group needs a Creative Director who understands both realities.

The long-term opportunity is to create a creative capability that helps each brand tell the right story for the customer it serves, raises the quality of how the portfolio shows up in market, and turns creative direction into a repeatable business capability.