Senior Director, Performance Creative & Growth Testing

thrivemarket; United States; A distancia; USD 150.000 - 190.000; Jornada completa

Descripción de la vacante

Thrive Market is seeking a hands-on leader to own performance creative strategy end-to-end. You will own the testing framework, channel mix, and agency relationships, shaping the customer journey from ad to landing page across Meta, TikTok, Google, YouTube, Reddit, and CTV.

You will translate consumer insights and performance data into actionable briefs, manage external partners, and lead a ~6-person team to accelerate learning and impact. A growth-forward, results-driven mindset is essential.

Formación

• 10+ years in performance creative strategy, growth marketing, paid social, creative strategy, or related roles.
• Led or been the senior creative force behind a scaled, Meta-first paid acquisition program.

Responsabilidades

• Own the creative testing roadmap. Decide what gets made, what gets tested, and how winners get iterated.
• Build the structured experimentation program across hooks, messages, personas, products, formats, creators, whitelisting and offers.
• Translate customer research, reviews, social listening, competitive intelligence, and performance data into actionable creative opportunities.
• Write the briefs, develop the concepts, and keep the pipeline full.
• Manage all performance creative agency relationships, including TubeScience today. RFP, identify, onboard, and manage the right external partners over time as the roster evolves.
• Own the performance customer journey beyond the ad. Personalised landing pages, LP content and design improvements, and close partnership with UX to build stronger persona-based journeys from ad to landing page to conversion.
• Monitor creative fatigue. Track performance deterioration at the creative level and keep a pipeline that replaces winners before they fade.
• Lead and inspire the creative team. Lead, mentor, and develop the ~6-person performance creative team, fostering a culture of experimentation, accountability, and continuous learning.
• Partner across growth. Work with the Senior Director, Growth on testing priorities and channel strategy, and with Measurement and Analytics on readouts so creative decisions follow data, not opinions.

Conocimientos

Performance marketing

Creative strategy

Paid social

Meta-first paid acquisition

Descripción del empleo

Thrive Market is seeking a hands-on leader to own performance creative strategy end-to-end. You will own the testing framework, channel mix, and agency relationships, shaping the customer journey from ad to landing page across Meta, TikTok, Google, YouTube, Reddit, and CTV.

You will translate consumer insights and performance data into actionable briefs, manage external partners, and lead a ~6-person team to accelerate learning and impact. A growth-forward, results-driven mindset is essential.