Senior Director, Payor Product Innovation

CVS Health; Lincoln (NE); Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director, Product Innovation to own the full innovation lifecycle for payor-focused product concepts, from ideation through launch. This individual contributor role identifies unmet market needs, develops new concepts, and leads evaluation, shaping and market introduction with handoff after launch.

The role partners with Enterprise and Aetna strategy teams, product development, partnerships, and DDAT to translate ideas into launch-ready solutions.

Qualifications

• 10+ years in product strategy, innovation or leading roles.
• Strong payor-focused healthcare experience.
• Proven ability to lead concepts from ideation to launch.
• Experience across strategy, product development, partnerships, data/tech in a matrixed environment.
• Strong executive communication and presentation skills.
• Ability to influence without direct ownership and drive cross-team alignment.
• Strong prioritization and cross-functional leadership.

Responsibilities

• Lead development of new product concepts from ideation through launch for payor-focused solutions and capabilities.
• Identify unmet needs, strategic opportunities, and concept areas aligned to enterprise and business priorities.
• Shape, pressure-test, and refine product concepts into well-defined opportunities with clear value propositions and launch pathways.
• Partner with Enterprise and Aetna strategy teams to ensure innovation priorities align to broader business strategy and market opportunity.
• Work closely with product development teams to support concept evaluation, development planning, implementation readiness, and launch execution.
• Collaborate with product strategic partnerships, DDAT, and other shared service partners based on the type of concept being developed, including areas such as unique networks and clinical solutions.
• Drive cross-functional coordination needed to move concepts from early exploration into launch-ready solutions.
• Define requirements, priorities, dependencies, and decision points needed to advance innovation efforts across teams.
• Support creation of business cases, concept materials, leadership presentations, and launch recommendations tied to new product ideas.
• Ensure clear transition and handoff of launched innovations to the appropriate long-term owner after market introduction.

Skills

Product strategy

Product innovation

Healthcare strategy

Executive communication

Cross-functional leadership

Stakeholder alignment

Education

Bachelor's degree

Job description

CVS Health is seeking a Lead Director, Product Innovation to own the full innovation lifecycle for payor-focused product concepts, from ideation through launch. This individual contributor role identifies unmet market needs, develops new concepts, and leads evaluation, shaping and market introduction with handoff after launch.

The role partners with Enterprise and Aetna strategy teams, product development, partnerships, and DDAT to translate ideas into launch-ready solutions.