Senior Director, Offline Direct Response Fundraising

Forbes News Today; New York, Northern (NY, KY); Hybrid; USD 123,000 - 185,000; Full time

Job summary

UNICEF USA is seeking a Managing Director of Direct Response in hybrid New York City to lead offline fundraising, including direct mail and telemarketing. The role supervises the monthly giving program and optimizes partner relationships, campaigns, and channel investments to grow donor revenue.

You will work with cross-functional teams to set strategy, measure outcomes, and expand into new offline channels as the program scales, guiding senior staff and contractors toward ambitious goals.

Qualifications

• Bachelor's degree in marketing, communications, nonprofit management, or related field preferred, or equivalent professional experience.
• Master’s degree and/or CFRE designation strongly preferred.

Responsibilities

• Set the strategic direction for UNICEF USA's offline direct response program across channels including direct mail and telemarketing, with potential expansion into other offline channels.
• Provide senior oversight of integrated multi-channel direct response campaigns driving acquisition, retention, upgrade, and reactivation.
• Lead campaign planning, segmentation strategy, testing roadmaps, and ensure data-informed decisions across channels.
• Oversee monthly giving program management, sustaining cross-channel cohesion and performance.
• Serve as primary relationship lead for direct response agency partners and vendors with accountability for results.
• Establish performance benchmarks and manage vendor contracts, budgets, and SOWs.

Skills

Direct response fundraising

Direct mail

Telemarketing

Budget management

Vendor management

Campaign planning

Data analysis

Leadership

Education

Bachelor's degree in marketing, communications, nonprofit management or related field

Master’s degree and/or CFRE designation preferred

Tools

Blackbaud CRM

CRM platforms

Job description

UNICEF USA is seeking a Managing Director of Direct Response in hybrid New York City to lead offline fundraising, including direct mail and telemarketing. The role supervises the monthly giving program and optimizes partner relationships, campaigns, and channel investments to grow donor revenue.

You will work with cross-functional teams to set strategy, measure outcomes, and expand into new offline channels as the program scales, guiding senior staff and contractors toward ambitious goals.