Senior Director of Sales - Western Region

Gorilla Mind; United States; On-site; USD 130,000 - 175,000; Full time

Job summary

Gorilla Mind seeks a Senior Director of Sales for the Western Region to drive retail sales performance. The ideal candidate will have 7-10 years of sales leadership experience, a strong background in retail management, and a passion for health and wellness. This leadership role involves shaping strategic initiatives, managing key accounts, and expanding market presence, all while leading a results-oriented team.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Qualifications

• 7–10 years of sales leadership experience in retail sales and regional management.
• Strong background in beverage, CPG, or supplement industries preferred.
• Established relationships with major retail chains.

Responsibilities

• Develop regional sales strategies aligned with national goals.
• Manage and mentor the regional sales team.
• Build relationships with key retail partners.

Skills

Sales Leadership

Negotiation

Communication

Strategic Thinking

Analytical Skills

Education

Bachelor’s degree in Business, Marketing, or related field

MBA

Job description

Senior Director of Sales - Western Region

Join to apply for the Senior Director of Sales - Western Region role at Gorilla Mind

Senior Director of Sales - Western Region

Join to apply for the Senior Director of Sales - Western Region role at Gorilla Mind

This range is provided by Gorilla Mind. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $175,000.00/yr

Direct message the job poster from Gorilla Mind

Animal Farm Family is the parent company of three innovative e-commerce brands, each making a significant impact in its industry. One of our fastest-growing brands, Gorilla Mind, is a leader in the fitness and health supplements space. Our mission is to help individuals maximize mental and physical performance through premium products—including pre- and post-workout supplements, nootropics, energy drinks, and more.

As we continue expanding our retail presence, we’re seeking a strategic, results-oriented sales leader to oversee and grow our Western Region retail operations.

Position Summary:

Reporting to the Chief Operations Officer, the Senior Director of Sales – Western Region will be responsible for driving retail sales performance across the western U.S., with a focus on regional market expansion, key account development, and strategic partnerships. This role will lead a regional sales team, execute high-impact sales strategies, and play a critical role in strengthening Gorilla Mind’s retail footprint in the Western region markets.

Key Responsibilities:

• Develop and implement a regional retail sales strategy aligned with national goals.
• Identify new market opportunities, competitive threats, and consumer trends specific to the Western Region.

Retail Expansion & Account Management

• Build and expand relationships with key retail partners, distributors, and brokers within the region.
• Serve as the primary point of contact for top regional retail accounts, ensuring strong and sustainable partnerships.
• Negotiate and manage terms, promotional activity, and distribution strategies.
• Hire, manage, and mentor a high-performing regional sales team.
• Foster a culture of accountability, collaboration, and performance excellence.

Performance Management

• Set and monitor regional sales KPIs and targets.
• Analyze sales data and market feedback to optimize tactics and performance.
• Provide regular updates and insights to the executive team on regional results.

Cross-Functional Collaboration

• Work closely with marketing, operations, finance, and product teams to ensure alignment on retail initiatives.
• Share customer and market insights to inform broader business decisions and product development.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA a plus.
• 7–10 years of sales leadership experience, with a strong background in retail sales and regional sales management, ideally in beverage, CPG, or supplement industries.
• Proven success growing retail sales and managing key accounts in the western U.S.
• Established relationships with major Western region retail chains and distributors.
• Strong leadership, negotiation, and communication skills.
• Strategic thinker with an analytical mindset and hands-on execution ability.
• Passion for health, wellness, and the Gorilla Mind mission.

Location

• Based on the Western region; proximity to a major metropolitan hub preferred.
• Travel required (up to 25%) throughout the western U.S. for customer visits, store checks, and team management.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Strategy/Planning, and Management

• Industries

  Food and Beverage Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

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