Senior Director of Marketing — AI-Driven Growth Leader

PEX Card; New York (NY); On-site; USD 180,000 - 225,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Flexible PTO

Hybrid work NYC office

401(k) matching

Job summary

PEX Card is seeking a Senior Director of Marketing to lead the marketing function and translate growth strategy into focused, coordinated execution. This leader will align product marketing, demand generation, brand, partner marketing and customer lifecycle programs into one cohesive approach.

The role oversees strategy, team development and major launches, shaping market narratives and ensuring compelling customer touchpoints across the business.

Qualifications

• 10+ years in progressive B2B marketing roles with at least 4 years leading teams
• Deep product marketing experience including ownership of positioning, messaging and launches at scale
• Experience connecting product marketing, demand generation, brand, partnerships and lifecycle marketing into an integrated growth strategy
• Track record translating company strategy into focused plans, operating rhythms and measurable results
• Strong understanding of revenue-oriented marketing including pipeline creation and customer expansion

Responsibilities

• Translate company and revenue objectives into a clear, prioritized marketing strategy
• Lead the marketing team with goals, accountability and a consistent cadence
• Allocate investment across brand, product marketing, demand generation, partnerships and lifecycle marketing
• Link marketing activities to awareness, pipeline, adoption and revenue with measurable outcomes
• Partner with Sales, Product, Partnerships, Customer Success and executives
• Own positioning, messaging and go-to-market across platform and products
• Build a repeatable launch system connecting product readiness, messaging and campaigns
• Lead major product/platform launches from strategy to measurable impact
• Provide customer, competitive and market insights to strategy
• Equip Sales, Partnerships and Customer Success with compelling narratives and tools
• Strengthen brand narrative and value proposition across channels and assets
• Create integrated programs uniting product marketing, demand gen, partnerships and lifecycle marketing
• Balance long-term brand development with near-term pipeline priorities
• Develop an AI-enabled marketing operating system and reusable context for faster delivery

Skills

Strategic marketing leadership

B2B marketing

Product marketing

Go-to-market strategy

Demand generation

Cross-functional collaboration

Team building

AI-enabled marketing

Storytelling and messaging

Job description

PEX Card is seeking a Senior Director of Marketing to lead the marketing function and translate growth strategy into focused, coordinated execution. This leader will align product marketing, demand generation, brand, partner marketing and customer lifecycle programs into one cohesive approach.

The role oversees strategy, team development and major launches, shaping market narratives and ensuring compelling customer touchpoints across the business.