Senior Director of Marketing

Kurfiss Sotheby's International Realty; Philadelphia (Philadelphia County); On-site; USD 120,000 - 190,000; Full time

Job summary

Kurfiss Sotheby’s International Realty is seeking a strategic, creative and hands-on Senior Director of Marketing to lead the brokerage’s marketing function in the Greater Philadelphia region. This role directs strategy, brand, advertising and communications while guiding a marketing team and serving as a senior resource to agents and company leadership.

This in-person position requires travel among offices in Rittenhouse Square, Bryn Mawr, Chestnut Hill and New Hope as needed, overseeing print

Qualifications

• 8–10+ years of marketing experience.
• 3–5+ years of leadership or management experience.
• Experience in real estate, luxury client environment or professional services preferred.
• Strong background in brand management, creative direction, advertising and integrated marketing.
• Excellent communication, copywriting, editing and project‑management skills.
• Experience creating and managing print and digital advertising campaigns.
• Working knowledge of Adobe Creative Suite, CRM systems and martech platforms.

Responsibilities

• Lead the brokerage’s overall marketing strategy and ensure alignment with Kurfiss Sotheby’s International Realty and brand standards.
• Manage and provide direction to the marketing team while maintaining high design quality and brand consistency.
• Collaborate with company leadership on brand positioning, recruiting and other initiatives.
• Serve as a senior marketing resource to agents, providing guidance on listing marketing, personal branding and business development.
• Develop marketing plans for listings and oversee brochures, email campaigns, property websites and presentations.
• Manage print and digital advertising from planning and design through placement and production with publishers and vendors.
• Identify PR and editorial opportunities for the brokerage, agents and notable listings.
• Lead marketing training and onboarding and meet with agents or visit properties as needed.

Skills

Brand management

Creative direction

Advertising

Integrated marketing

Copywriting

Project management

Tools

Adobe Creative Suite

CRM systems

Marketing technology platforms

Website management

Job description

Kurfiss Sotheby’s International Realty is seeking a strategic, creative and hands‑on Senior Director of Marketing to lead the brokerage’s marketing function across the Greater Philadelphia region.

The Senior Director of Marketing will lead marketing strategy, brand, advertising and communications while managing the marketing team and serving as a senior resource to agents and company leadership.

This is an in‑person position with flexibility to work from our offices in Rittenhouse Square, Bryn Mawr, Chestnut Hill and New Hope. Travel between offices, properties, meetings and company events is required as needed.

Key Responsibilities:

• Lead the brokerage’s overall marketing strategy and ensure alignment with Kurfiss Sotheby’s International Realty and Sotheby’s International Realty brand standards.
• Manage and provide direction to the marketing team while maintaining a high standard of design, copywriting and brand consistency.
• Collaborate with company leadership on brand positioning, recruiting and other company initiatives.

Agent, Listing & Advertising Marketing

• Serve as a senior marketing resource to agents, providing guidance on listing marketing, personal branding and business development.
• Develop marketing plans for listings and guide the creation of brochures, email campaigns, property websites, presentations and other marketing materials.
• Manage print and digital advertising from planning and design through placement and production, working directly with publishers, media partners and advertising vendors.
• Identify PR and editorial opportunities for the brokerage, agents and notable listings.
• Lead marketing training and onboarding and meet with agents or visit properties as needed.

Marketing Operations & Communications

• Manage brokerage websites, marketing technology platforms and related systems, including vendor coordination, troubleshooting and agent support.
• Manage marketing budgets, advertising expenditures and vendor relationships.
• Manage brokerage email communications, internal marketing announcements and support company events and Sotheby’s International Realty initiatives.

Qualifications:

• 8–10+ years of marketing experience, including 3–5+ years of leadership or management experience, preferred.
• Experience in real estate, luxury, professional services or another high‑touch client environment preferred.
• Strong background in brand management, creative direction, advertising and integrated marketing.
• Excellent communication, copywriting, editing and project‑management skills.
• Experience creating and managing print and digital advertising campaigns.
• Working knowledge of Adobe Creative Suite preferred, with familiarity with websites, CRM systems and marketing technology platforms.
• Strong leadership and interpersonal skills with the ability to work effectively with company leadership and independent sales professionals.
• Highly organized and comfortable balancing strategic leadership with hands‑on execution.
• Current Real Estate Salesperson License or willingness to obtain one.
• Valid driver’s license and reliable personal transportation required, with the ability to travel between brokerage offices, properties and events as needed.