Senior Director of GTM Enablement

ServiceNow; Santa Clara (CA); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow is seeking a Sr. Director of GTM Enablement to join the Employee Experience BU. You will define and own enablement strategy across the GTM ecosystem, partnering with GTM leadership to equip employees with knowledge and resources to promote and sell EmployeeWorks.

You will lead enablement managers, drive scalable instructional strategies, and collaborate with regional teams. Expect a high-growth, executive-facing role shaping company-wide learning initiatives.

Qualifications

• 10-15 years’ experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellers.
• Strong facilitation and presentation skills for executives; ability to garner support for new ideas.

Responsibilities

• Define and own the GTM ecosystem enablement strategy with GTM leadership.
• Lead a team of enablement managers responsible for tailored programs across the GTM ecosystem.
• Design on-demand content, in-person training, and enablement assets for sales and presales.
• Coordinate with Sales, Product Marketing, Product Management and other stakeholders to align enablement initiatives.
• Measure program impact with clear metrics and continuous improvement.

Skills

GTM Enablement Strategy

Sales Enablement Leadership

Global Program Management

Content Design & Delivery

Tools

Office 360

Google Workspace

Notion

Gong

Job description

• ServiceNow’s Employee Experience Business Unit transforms how employees get work done in the agentic era — with a world-class, employee-centric harness that resolves IT and HR requests, enables frontier AI capabilities within enterprise governance guardrails, and is bringing to market the next-generation of AI productivity assistants
• The EX BU is the result of ServiceNow’s acquisition of Moveworks in late 2025 and its unification with the HR Service Delivery portfolio. The business is now in hypergrowth and represents one of the most exciting growth environments in enterprise AI
• The GVP of Moveworks Sales owns delivery of the Employee Experience revenue target – and is seeking a Sr. Director, Sales Enablement to act as a critical strategy partner, senior operator, and right hand
• This role comes with a mandate to define and own the strategic and operating outcomes that directly drive BU performance for one of ServiceNow’s most strategic bets
• We are thus seeking a dynamic and experienced Sr. Director of GTM Enablement to join our EX BU Sales Leadership Team
• In this role, you will be responsible for driving the enablement strategy for our GTM Ecosystem. Partnering with GTM Leadership we are looking to equip our employees with the knowledge and resources they need to successfully promote and sell EmployeeWorks
• Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify quantitative and qualitative keys to success; proactively engage with regional leadership teams to identify, prioritize, and execute quarterly enablement plans aligned to the broader strategy
• Lead a team of enablement managers who own the design, development, and implementation of tailored enablement programs to address the unique needs of different parts of the GTM Ecosystem
• Partners with GTM Ecosystem and regional teams to identify gaps in knowledge and processes, determine learning and performance objectives, and deploy scalable instructional strategies and tools
• Leverage various delivery formats, including classroom-based, online self-paced, and blended learning, focusing on content that encompasses both traditional sales and technical-leaning presales enablement
• Design best-in-class on-demand content and in-person training sessions, build supporting enablement assets, and facilitate delivery as appropriate to support both sales and presales functions. Coach managers and Director+ regional leadership to drive consistent execution and capability building
• Leverage assets and insights from global programs to drive knowledge acquisition, skills development, and community collaboration across regional and global enablement teams
• Prioritize needs around third-party training and events; work to secure budget, plan, and deliver events including Sales Kickoffs and other strategic enablement initiatives
• Build and manage a comprehensive certification program to assess participant knowledge levels pre- and post-enablement sessions
• Continuously gather feedback, iterate on enablement programs, and be maniacal about metrics and impact to drive measurable improvement and business results

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time

Ability to travelStrong facilitation and presentation skills for all audience levels, including executives; demonstrated ability to garner support for new ideas and initiativesStrong written and oral communication skills—you can distill complex information into clear, compelling, and easy-to-follow content. Strong critical thinking and interpersonal skillsProficiency with GTM tools like Office 360, Google Workspace, Notion, and GongProactive attitude and a willingness to roll up your sleeves to get things done—even if it’s not glamorousIn-depth understanding of sales and technical delivery teams with expertise in value-based selling; enterprise and technical selling experience preferred10-15 years’ experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellersExceptional attention to detail, organization, and ability to manage multiple projects and resolve roadblocksExperience supporting sales enablement efforts, such as updating pitch decks, product marketing collateral, competitive battlecards, sales plays, or other training materialsDriven to learn and an openness to giving and receiving feedbackProven ability to scope, design, deliver, and measure effectiveness of strategic enablement programsA collaborative mindset and the ability to work cross-functionally with Sales, Product Marketing, Product Management, and other key stakeholders; ability to establish and build close working relationships with strong personal credibility and influencing skillsStrong analytical capabilities in defining metrics and evaluating results deliveredFamiliarity with instructional design principles and experience creating or updating on-demand learning content (e-learnings, guided walkthroughs, LMS modules)Team-oriented planner and decision-maker with an ability to creatively drive alignment and deliver resultsExpertise in creating intuitive, memorable, and visually appealing assets