Sr Dir, GTM Enablement

SmartRecruiters, Inc.; Santa Clara (CA); Hybrid; USD 220,000 - 397,000; Full time

Benefits offered by this job

Health plans

Flexible spending accounts

401(k) match

ESPP

Matching donations

Flexible time away

Family leave programs

Job summary

ServiceNow is seeking a Sr. Director, Sales Enablement to lead GTM enablement for the Employee Experience unit.

You will partner with GTM leadership, build scalable learning programs, and drive measurable business results across regions and sales roles. In this senior role, you will design assets, run live and on-demand sessions, and manage certification initiatives while collaborating with Sales, Product Marketing, and Product Management teams.

Qualifications

• Experience building global enablement programs and leading sales enablement teams.
• Ability to scope, design, deliver, and measure strategic enablement initiatives.
• Strong facilitation and presentation skills at all levels, including executives.
• Expertise in creating intuitive and visually appealing assets.

Responsibilities

• Define and drive the GTM ecosystem enablement strategy with GTM leadership.
• Lead a team of enablement managers to design and implement programs.
• Partner with regional teams to identify knowledge gaps and deploy scalable learning.
• Develop on-demand content and in-person sessions for both sales and presales.
• Build and sustain a comprehensive certification program and measure impact.

Skills

Global enablement

Sales enablement

Executive communication

Instructional design

Cross-functional collaboration

Content development

Analytics

Stakeholder management

GTM strategy

Travel readiness

Tools

Office 365

Google Workspace

Notion

Gong

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

What you get to do in this role:

ServiceNow's Employee Experience Business Unit transforms how employees get work done in the agentic era — with a world-class, employee-centric harness that resolves IT and HR requests, enables frontier AI capabilities within enterprise governance guardrails, and is bringing to market the next-generation of AI productivity assistants. The EX BU is the result of ServiceNow’s acquisition of Moveworks in late 2025 and its unification with the HR Service Delivery portfolio. The business is now in hypergrowth and represents one of the most exciting growth environments in enterprise AI.

The GVP of Moveworks Sales owns delivery of the Employee Experience revenue target – and is seeking a Sr. Director, Sales Enablement to act as a critical strategy partner, senior operator, and right hand. This role comes with a mandate to define and own the strategic and operating outcomes that directly drive BU performance for one of ServiceNow's most strategic bets.

We are thus seeking a dynamic and experienced Sr. Director of GTM Enablement to join our EX BU Sales Leadership Team. In this role, you will be responsible for driving the enablement strategy for our GTM Ecosystem. Partnering with GTM Leadership we are looking to equip our employees with the knowledge and resources they need to successfully promote and sell EmployeeWorks.

Key responsibilities

• Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify quantitative and qualitative keys to success; proactively engage with regional leadership teams to identify, prioritize, and execute quarterly enablement plans aligned to the broader strategy.
• Lead a team of enablement managers who own the design, development, and implementation of tailored enablement programs to address the unique needs of different parts of the GTM Ecosystem.
• Partners with GTM Ecosystem and regional teams to identify gaps in knowledge and processes, determine learning and performance objectives, and deploy scalable instructional strategies and tools.
• Leverage various delivery formats, including classroom-based, online self-paced, and blended learning, focusing on content that encompasses both traditional sales and technical-leaning presales enablement.
• Design best-in-class on-demand content and in-person training sessions, build supporting enablement assets, and facilitate delivery as appropriate to support both sales and presales functions.Coach managers and Director+ regional leadership to drive consistent execution and capability building.
• Leverage assets and insights from global programs to drive knowledge acquisition, skills development, and community collaboration across regional and global enablement teams.
• Prioritize needs around third-party training and events; work to secure budget, plan, and deliver events including Sales Kickoffs and other strategic enablement initiatives.
• Build and manage a comprehensive certification program to assess participant knowledge levels pre- and post-enablement sessions.
• Continuously gather feedback, iterate on enablement programs, and be maniacal about metrics and impact to drive measurable improvement and business results.

Qualifications

To be successful in this role you have:

• 10-15 years' experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellers.
• Proven ability to scope, design, deliver, and measure effectiveness of strategic enablement programs.
• Strong facilitation and presentation skills for all audience levels, including executives; demonstrated ability to garner support for new ideas and initiatives.
• Expertise in creating intuitive, memorable, and visually appealing assets.
• Exceptional attention to detail, organization, and ability to manage multiple projects and resolve roadblocks.
• Strong written and oral communication skills—you can distill complex information into clear, compelling, and easy-to-follow content. Strong critical thinking and interpersonal skills.
• Familiarity with instructional design principles and experience creating or updating on-demand learning content (e-learnings, guided walkthroughs, LMS modules).
• Experience supporting sales enablement efforts, such as updating pitch decks, product marketing collateral, competitive battlecards, sales plays, or other training materials.
• A collaborative mindset and the ability to work cross-functionally with Sales, Product Marketing, Product Management, and other key stakeholders; ability to establish and build close working relationships with strong personal credibility and influencing skills.
• In-depth understanding of sales and technical delivery teams with expertise in value-based selling; enterprise and technical selling experience preferred.
• Strong analytical capabilities in defining metrics and evaluating results delivered.
• Proficiency with GTM tools like Office 360, Google Workspace, Notion, and Gong.
• Team-oriented planner and decision-maker with an ability to creatively drive alignment and deliver results.
• Driven to learn and an openness to giving and receiving feedback.
• Proactive attitude and a willingness to roll up your sleeves to get things done—even if it's not glamorous.
• Ability to travel.

Base Compensation Range: (M6

JV19

For positions in this location, we offer a base pay of $220,300 - $396,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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