Director of Sales Enablement

Writer; United States; Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Hybrid work culture

Stock options

Learning & development stipend

Office spaces in major cities

Job summary

Writer is seeking a strategic Sales Enablement Director to design and drive our global enablement strategy for AE and SDR teams. The role reports to the VP, GTM Enablement and focuses on elevating selling motion, content, and onboarding to accelerate revenue growth.

You will own the enablement programs end-to-end, measure impact, and partner with Sales leadership, product marketing, and RevOps to ensure messaging is field-ready and aligned with revenue goals.

Qualifications

• 7+ years in enablement, sales leadership, or a related role.
• Proven track record of architecting and executing sales enablement programs with measurable impact.
• Strong program management skills and ability to build cross-functional relationships.
• Experience creating engaging enablement content and leveraging AI to improve efficiency.

Responsibilities

• Define and operationalize our sales methodology and ongoing skills training across AE and SDR teams.
• Own onboarding curriculum and certification end-to-end to shorten ramp time.
• Build and maintain an everboarding engine to measure selling proficiency and close gaps.
• Own the sales content strategy and library, ensuring assets are accessible and effective.
• Partner with Product Marketing, GTM leadership, and RevOps to align field messaging and enablement programs.

Skills

Program management

Sales enablement

Cross-functional collaboration

Content development

AI in sales

Training & coaching

Stakeholder management

Job description

• You will join a highly motivated, rapidly growing, and hard-working Go-to-Market Enablement team that takes pride in developing our GTM team’s skills. Our primary objective is to improve productivity, helping teams accelerate sales cycles and deliver more value for our customers
• As the sales enablement director, you will be responsible for crafting and defining our ongoing sales enablement strategy — equipping our Account Executives and Sales Development Representatives with the methodology, skills, and content they need to win
• This role will work closely with Sales leadership to identify capability gaps, drive sales methodology adoption, and elevate deal execution across the pipeline
• This is currently an individual contributor role and you will report to the VP, GTM Enablement
• Own the global sales enablement strategy for our AE and SDR teams, aligning every program to revenue goals, pipeline coverage, and win-rate improvement — you’ll connect the dots between what sellers need and what the business needs to hit its number
• Define and operationalize our sales methodology, shaping how our teams qualify, pursue, and close opportunities — you’ll design and deliver ongoing skills training in discovery, objection handling, negotiation, and closing that builds measurable selling capability across the field
• Drive new hire selling readiness from day one, owning our onboarding curriculum and certification end-to-end — you’ll get AEs and SDRs productive faster, cutting ramp time and setting the tone for how they sell from their very first week
• Build an everboarding engine that keeps sellers sharp, measuring selling proficiency across the field and spotting gaps where additional enablement is needed — you’ll leverage real-deal insights and call recordings to turn every win and loss into a learning opportunity, tracking program effectiveness and pushing for continuous improvement
• Own the sales content strategy and library, making sure sellers can find and use the right assets at the right moment — you’ll leverage WRITER itself to build AI-native workflows that make sellers faster, sharper, and more efficient
• Partner cross-functionally with Product Marketing, GTM leadership, and RevOps to ensure field-ready messaging, solution-level use-case enablement, and tight feedback loops between the field and the teams that support them — you’ll be the connective tissue that keeps everyone aligned and moving in the same direction

Benefits

• Health: Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA.
• Family-friendly: Competitive parental leave policy, working parents can truly own their schedules.
• Hybrid culture: We’re built around a mix of in office collaboration and remote work when needed.
• Finance: Company stock options, plus a 401k plan with employer contributions.
• Growth: Learning and development stipend and generous PTO.
• SF/NY/London office space: Three beautiful sunny offices in three incredibly exciting cities.

The ideal candidate is strategic, has outstanding project management skills, loves solving sophisticated problems, and is not afraid to launch, test, and iterate in an ever-evolving environmentStrong program management skills — implementing, leading, and measuring enablement initiatives end-to-endDemonstrated ability to take broad visions and concepts and develop structured plans, actions, and measurable metricsProven track record of architecting and executing successful sales enablement programs that deliver measurable impact to organizational growth — win rate, ramp time, quota attainment, and pipeline velocityProficient in building & leveraging AI solutions to improve efficiency and effectiveness of sales teamsStrong communication and facilitation skills, with a track record of engaging live and asynchronous enablement deliveryExperience at high-growth startups is a plus7+ years experience in enablement, sales leadership, or a relevant role; experience in a customer-facing sales role preferred, but not requiredExceptional ability to build strong cross-functional relationshipsCreation and delivery of engaging enablement content, including innovative ways to help teams absorb and apply content