Senior Director of Enrollment Management

Capitol Technology University; South Laurel (MD); On-site; USD 95,000 - 105,000; Full time

Job summary

Capitol Technology University in Laurel, Maryland, is seeking a Senior Director of Enrollment Management to lead undergraduate and graduate enrollment efforts on our 52-acre campus. This strategic role requires strong management, data-driven planning, and cross-functional collaboration with admissions, academics, and leadership.

The Senior Director will oversee enrollment strategy, application evaluation, yield initiatives, and the admissions team’s culture and performance, ensuring a smooth

Qualifications

• Master’s degree or equivalent combination of education and experience.
• 10+ years of experience in leading and developing teams.
• Demonstrated experience building and executing student enrollment strategies.
• Proficiency with CRM/SIS systems (Jenzabar and Salesforce preferred).

Responsibilities

• Lead admissions operations including workflows, policy, data, and CRM (JRM, Salesforce).
• Develop and execute a data-driven strategic enrollment plan to increase enrollment and diversify applicants.
• Oversee evaluation of applications and finalize acceptance decisions with academics."
• Recruit, develop, and retain a business-minded admissions team focused on collaboration and excellence.
• Track enrollment metrics and report to the VPAAE; design targeted communications for applicants.

Skills

Leadership

Enrollment strategy

Data-driven planning

CRM/SIS proficiency

Stakeholder collaboration

Education

Master’s degree

Equivalent combination of education and experience

Tools

Jenzabar

Salesforce

Job description

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Senior Director of Enrollment Management

Full Time Professional Laurel, MD, US

4 days ago Requisition ID: 1416

Salary Range: $95,000.00 To $105,000.00 Annually

Job Description – Senior Director of Enrollment Management

Institutional Overview

Capitol Technology University is a career-focused university located in Laurel, Maryland, between Baltimore and Washington, D.C. It is a fully-accredited non-profit private university that was started in 1927 by a Navy veteran to teach students how to build radios. The University offers unique commitments to on-campus students that include a salary guarantee and a Chargers Assistance Program that helps students pay back their loans if they do not find full-time work within 90 days of graduation.

Position Summary

Reporting to the Vice President for Academic Affairs and Enrollment and working in close collaboration with the Senior Director of Student Recruitment, the Senior Director of Enrollment Management serves as the strategic and operational leader of undergraduate and graduate enrollment management.

The Senior Director of Enrollment Management holds leadership over enrollment strategy, application review, enrollment outcomes, and the performance and culture of the Admissions team. The Senior Director partners closely with other directors to advance shared goals, and collaborates with the VPAAE in driving strategic enrollment growth strategies.

The Senior Director will be a highly motivated individual with strong management, organizational, and interpersonal skills, who is passionate about growing enrollment and ensuring a smooth admissions pathway for prospective students.

This is a full-time exempt position on our beautiful 52-acre campus in Laurel, MD, on the Baltimore Washington parkway.

Responsibilities

• Lead admissions operations including the following areas:
  • Admissions operational workflows
  • Application review and admissions policy
  • Data, technology, and CRM (JRM, Salesforce)
  • Transfer and pathway partnerships
  • Budget and resources
• Develop and execute comprehensive, data-driven strategic enrollment management plan to increase enrollment and attract a diverse applicant pool;
• Oversee the evaluation of applications, ensure consistent and holistic reviews, and finalize acceptance or rejection decisions in coordination with academics;
• Recruit, develop, and retain a business-minded and service-oriented admissions team, cultivating a culture of collaboration, accountability, and excellence;
• Track and analyze enrollment metrics and application trends to report directly to the VPAAE;
• Design and supervise targeted communication plans to guide prospective students through the application process and yield admitted students;
• Perform other duties as required.

Qualifications

• Master’s degree in a related field or an equivalent combination of education and experience;
• Possess at least 10 years of experience in leading and developing teams;
• Demonstrated experience building and executing student enrollment strategies;
• Possess proficiency with CRM and SIS (Jenzabar and Salesforce is preferred);
• Exhibit an ability to perform administrative duties with speed and accuracy;
• Possess the ability to develop successful partnerships with internal and external stakeholders;
• Possess excellent management skills;
• Must be able to work in the U.S. without sponsorship.

Physical Demands

There are limited physical demands; however, this position requires sitting occasionally for extended periods of time, and repetitive motions for tasks such as operating a computer mouse and keyboard, and hearing and speaking on the telephone. The candidate must be able to lift, pull, bend, grasp, and occasionally lift up to 20 lbs.

Salary Range

The salary for this position typically ranges from $95,000 to $105,000 annually, depending on experience and qualifications.