Senior Director of Engagement & AI-Driven Strategy

Fingerpaint Marketing; Phoenix (AZ); On-site; USD 140,000 - 210,000; Full time

Job summary

Fingerpaint Marketing is seeking a Senior Director, Engagement Strategy to guide capabilities across engagement, digital, market research and data strategy. You will drive strategic vision for clients and lead teams to execute omnichannel tactics in collaboration with analytics, media, and marketing technology.

The role focuses on growing business, developing the engagement strategy roadmap for key client accounts, and mentoring the engagement team to advance careers and skills in AI-enabled

Qualifications

• Minimum of 8+ years of engagement strategy, digital marketing, or project experience (pharma agency strongly desired).
• Proficient with AI Tools such as Gemini, Claude, and NotebookLM
• Familiarity and comfort interacting with Google Analytics
• Track record of implementing omnichannel strategies and cohesive ecosystem of tactics
• Extensive experience leading brand/tactical planning and championing innovative ideation techniques

Responsibilities

• Defines, teaches, and maintains agency engagement strategy philosophy and approaches
• Fosters innovation to expand and evolve our engagement and omnichannel services
• Experience with AI tools and focus on leveraging AI to enhance the quality of our work
• Bring together creativity and data to create compelling personal experiences that grow our clients' business
• Incorporates and champions innovation and quality throughout the process and across all tactics
• Mentors engagement team members, discussing with each career interests, growth opportunities, and training
• Partners with other departments to ensure overall agency collaboration, particularly analytics, media and marketing technology
• Defines, interprets, and executes client digital and omnichannel strategy
• Have a vision and see the "big picture" of the brand-customer experience
• Frame the customers' behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
• Bring a deep understanding of data resources and techniques related to market research, targeting, and measurement
• Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization

Skills

Engagement strategy

Digital marketing

Project management

AI tools proficiency

Google Analytics

Omnichannel strategy

Brand planning

Data-driven decision making

Tools

Gemini

Claude

NotebookLM

Job description

Fingerpaint Marketing is seeking a Senior Director, Engagement Strategy to guide capabilities across engagement, digital, market research and data strategy. You will drive strategic vision for clients and lead teams to execute omnichannel tactics in collaboration with analytics, media, and marketing technology.

The role focuses on growing business, developing the engagement strategy roadmap for key client accounts, and mentoring the engagement team to advance careers and skills in AI-enabled