Vice President, Engagement Strategy

Fingerpaint Group; Phoenix (AZ); On-site; USD 150,000 - 210,000; Full time

Job summary

Fingerpaint Group, a health and wellness advertising agency, seeks a VP, Engagement Strategy to reshape multichannel brand experiences in healthcare marketing. You will guide the brand team from concept to execution and develop program briefs that align with business goals.

You will lead integrated teams, analyze customer journeys, and drive acquisition, servicing, and loyalty through data-informed strategies across digital, social, mobile, and traditional media.

Qualifications

• Minimum 8 years of digital marketing or related experience, preferably in health/pharma contexts.
• Strong proficiency with Google Analytics and data analysis.
• Solid understanding of user experience principles and CRM basics.

Responsibilities

• Work with account, strategy, and creative teams to integrate digital and engagement strategies.
• Maintain a big-picture view of the brand-customer experience.
• Guide the brand team from concept to execution and develop program briefs.
• Frame customer behavior trends and map learnings to customer journeys.
• Use market trends, segmentation, personas, journeys, content mapping, and data strategies.

Skills

Data management

Digital marketing

UX principles

Integrated marketing

Customer journeys

Analytical thinking

Tools

Microsoft Office

Google Analytics

Job description

Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Objectives Of This Role

We’re looking for a VP, Engagement Strategy who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand’s multichannel footprint. This person will guide the brand team from concept to execution, including development of program briefs. You will direct and manage integrated teams and expand management skills with a larger team.

Duties And Responsibilities

• Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
• Have a vision and see the “big picture” of the brand-customer experience
• Guide the brand team from concept to execution, including development of program briefs
• Partner with brand strategy groups to frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
• Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
• Architect a thoughtful customer experience (CX) that delivers a positive relationship with the brand
• Partner with brand leads to identify strategic imperatives and their associated key performance indicator that all communications will be tied to
• Provide clients with innovative strategies that span digital, social, mobile, and traditional media
• Understand individual customers’ needs and those of healthcare portfolio holders
• Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty
• Bring together creativity and data to create compelling personal experiences that grow our clients’ business
• Assess campaign and program performance and optimize or apply learnings to future initiatives
• Analyze available data and apply thoughtfully across the brand in order to drive or support agency points of view

Job Requirements

• Minimum of 8 years of digital marketing or project experience (within a pharmaceutical agency strongly desired)
• Proficient in Microsoft Office
• Familiarity and comfort interacting with Google Analytics
• Strong background in data management
• Understanding of user experience principles
• Practical experience and strong knowledge of integrated marketing disciplines:
  • SEO/SEM best practices
  • CRM experience
  • Direct marketing
  • Knowledge of UI design principles
  • Content strategy

At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to keep an open mind.

Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.