Director, Engagement Strategy

Fingerpaint Group; Cedar Knolls (NJ); On-site; USD 120,000 - 160,000; Full time

Job summary

Fingerpaint Group is seeking a Director of Engagement Strategy in New Jersey to lead engagement planning and execution for healthcare brands. You will drive journey-based ecosystems, coordinating internal and external teams to deliver measurable outcomes and compelling experiences across multiple channels.

The ideal candidate will have 7–10 years in healthcare marketing, strong digital tactics experience, and a passion for innovation.

Qualifications

• Seven to ten years of healthcare marketing experience (pharmaceutical marketing agency experience strongly preferred) across HCP and patient-focused businesses.
• Experience conceptualizing and executing core digital tactics (e.g., IVAs, CRM campaigns, app development).
• Strong interpersonal, communication, and presentation skills.
• Experience and success in developing and conducting cross-functional workshops.
• Proficiency with Microsoft Office and virtual whiteboard tools (Miro and/or Mural).
• Passion for innovation and technology and their impact on patients’ lives.

Responsibilities

• Lead the engagement planning and execution efforts across select brands, building journey-based ecosystems of connected experiences.
• Guide internal and external brand teams from concept to execution on key tactical programs.
• Partner with digital strategy and analytics to develop and execute measurement and optimization plans.
• Serve as a key member of brand teams, driving client relationships and internal excellence.
• Horizon scan to identify emerging trends and technologies for internal and client use.
• Participate in new business efforts as needed.

Skills

Dynamic storyteller

Relentless ideator

Team connector

Client champion

Interpersonal skills

Presentation skills

Cross-functional collaboration

Tools

Microsoft Office

Miro

Mural

Job description

Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Description

Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Objectives Of This Role

At Fingerpaint, we define engagement strategy as the discipline responsible for crafting and coordinating strong, interconnected ecosystems of programs, tactics, and experiences that activate key audiences at pivotal moments in their journeys to effectively solve client and brand challenges and, ultimately, fuel agency growth and drive our customers’ businesses.

We are seeking a Director of Engagement Strategy to join our team. In this crucial role, you will help lead the development and execution of engagement strategies that drive measurable results for our clients in the healthcare industry.

The Ideal Candidates For This Position Will Deeply Embed Themselves Into The Brand And Focus On Delivering The Right Message To The Right Audience Across Existing And Innovative Channels At The Right Time. This Individual Should Possess The Following Qualities

• Dynamic storyteller: Able to identify the right narrative in the data and bring it to life through robust and innovative tactical programs that span different mediums.
• Relentless ideator: Constantly seeking the latest innovative tools, technologies, and approaches to help brands excel. We prioritize unexpected approaches and focus on identifying the right technology and partners to build exceptional experiences. Brand planning at Fingerpaint is not a once-a-year activity.
• Team connector: Thrives as the connection point between key internal cross-functional teams, coordinating efforts with various subject matter experts across creative, digital, social, analytics, and more. It also serves as a constant motivator for the team, driving excitement about new opportunities.
• Client champion: On the front lines of client support, dedicated to building and maintaining strong client relationships that serve as a foundation for great work.
  

Duties And Responsibilities

• Lead the engagement planning and execution efforts across select brands, building journey-based ecosystems of connected experiences that bring the brand’s story to life for customers
• Guide the internal and external brand teams, from concept to execution, on the development of key tactical programs
• Partner with digital strategy and analytics to develop and execute robust measurement and optimization plans
• Serve as a key member of brand core teams, driving stand-out client relationships and shaping internal team excellence
• Horizon scan to identify emerging trends and technologies that can be leveraged internally and with clients
• Actively participate in new business efforts, as necessary
  

Job Requirements

• 7-10 years of healthcare marketing experience (pharmaceutical marketing agency experience strongly preferred), stretching across HCP and patient-focused businesses
• Experience conceptualizing and executing core digital tactics (ex. IVAs, CRM campaigns, app development, etc.)
• Strong interpersonal, communication, and presentation skills
• Experience and success in developing and conducting cross-functional workshops
• Deep proficiency in Microsoft Office and virtual whiteboard technology (Miro and/or Mural)
• Passion for innovation and technology and how those things can impact the lives of patients and those who care for them