Senior Director, Engagement Strategy & AI-Driven Growth

Fingerpaint Group; Phoenix (AZ); On-site; USD 150,000 - 210,000; Full time

Job summary

Fingerpaint Group in Phoenix, AZ is seeking a Senior Director, Engagement Strategy to lead our engagement, digital, market research, and data strategy capabilities. You will guide strategic vision for client accounts and lead teams to execute innovative, omnichannel campaigns.

You will mentor engagement teams, collaborate with analytics, media, and technology partners, and drive data-driven strategies to expand our services and grow client business.

Qualifications

• 8+ years of engagement strategy, digital marketing, or related experience.
• Experience leading omnichannel and data-driven campaigns.
• Proficiency with AI tools and data analysis techniques.

Responsibilities

• Defines, teaches, and maintains agency engagement strategy philosophy and approaches
• Fosters innovation to expand and evolve our engagement and omnichannel services
• Experience with AI tools and focus on leveraging AI to enhance the quality of our work
• Bring together creativity and data to create compelling personal experiences that grow our clients’ business
• Incorporates and champions innovation and quality throughout the process and across all tactics
• Mentors engagement team members, discussing career growth opportunities and training
• Partners with analytics, media, and marketing technology teams to ensure collaboration
• Defines and executes client digital and omnichannel strategy
• Has a vision of the big picture of the brand-customer experience
• Analyze customer behavior trends and apply insights to journeys
• Utilize market research, segmentation, personas, and journey mapping to optimize campaigns

Skills

Engagement strategy

Digital marketing

Market research

Data strategy

AI tools

Google Analytics

Tools

Gemini

Claude

NotebookLM

Google Analytics

Job description

Fingerpaint Group in Phoenix, AZ is seeking a Senior Director, Engagement Strategy to lead our engagement, digital, market research, and data strategy capabilities. You will guide strategic vision for client accounts and lead teams to execute innovative, omnichannel campaigns.

You will mentor engagement teams, collaborate with analytics, media, and technology partners, and drive data-driven strategies to expand our services and grow client business.