Senior Director, National Accounts & Channel Strategy

The Coca-Cola Company; United States; Remote; USD 164,000 - 196,000; Full time

Job summary

The Coca-Cola Company is seeking a Sr. Director Customer Sales, Central to lead a cross-functional team and deliver results across assigned territory. This role oversees Kroger, Meijer, Hy-vee, Target, Spartan Nash and associated channels, driving annual plans, negotiations, and data-driven selling strategies.

Based in the United States, the role requires strong leadership, broad customer insight, and the ability to manage budgets, metrics, and partnerships with bottlers and management teams.

Qualifications

• Bachelors Degree or relevant experience required.
• Experience in leading cross-functional teams and large national accounts is preferred.
• Strong analytical skills and proficiency with Nielsen/IRI data.
• Proven ability to develop and implement strategic customer programs.
• Experience in the beverage/CPG sector is a plus.
• Willingness to travel 26% and manage multiple accounts nationwide.

Responsibilities

• Strategic leader responsible for the oversight of the channel ensuring customer alignment and managing overall strategy for division.
• Lead a team of direct reports to lead Kroger, Meijer, Hy-vee, Target, Spartan Nash Military channel customers
• Drive processes and execution of annual plans across assigned customers and bottlers; deliver topline and financial metrics.
• Partner with Sr. Management and cross functional teams to build Annual Plans.
• Lead annual negotiations to optimize partnership agreements.
• Coordinate development of selling stories and deliver key execution metrics (Assortment, Shelving, Pricing, Merchandising, Innovation).
• Oversee account updates, performance reporting, and plan-gap resolution.
• Complete administrative duties required by the customer (contracts, new item forms, etc.).
• Utilize data and insights to support storytelling and selling.

Skills

Alteryx

Branding

Channels Strategy

Conversion Rate

Customer Insights

Demand Generation

Digital Advertising

Google Analytics

KPI

Leadership

Marketing Campaigns

Marketing Insights

Marketing Strategies

Market Segmentation

Media Buying

Microsoft Office

Microsoft Power BI

Product Commercialization

Sales Channel Development

Social Media

Strategy Development

SQL

Tableau

Education

Bachelor's degree or relevant experience

Tools

Outlook

PowerPoint

Excel

Word

Nielsen/IRI data

Job description

The Coca-Cola Company is seeking a Sr. Director Customer Sales, Central to lead a cross-functional team and deliver results across assigned territory. This role oversees Kroger, Meijer, Hy-vee, Target, Spartan Nash and associated channels, driving annual plans, negotiations, and data-driven selling strategies.

Based in the United States, the role requires strong leadership, broad customer insight, and the ability to manage budgets, metrics, and partnerships with bottlers and management teams.