Sr. Director, Customer Sales, Central

The Coca-Cola Company; United States; Remote; USD 164,000 - 196,000; Full time

Job summary

The Coca-Cola Company is seeking a Sr. Director Customer Sales, Central to lead a cross-functional team and deliver results across assigned territory. This role oversees Kroger, Meijer, Hy-vee, Target, Spartan Nash and associated channels, driving annual plans, negotiations, and data-driven selling strategies.

Based in the United States, the role requires strong leadership, broad customer insight, and the ability to manage budgets, metrics, and partnerships with bottlers and management teams.

Qualifications

• Bachelors Degree or relevant experience required.
• Experience in leading cross-functional teams and large national accounts is preferred.
• Strong analytical skills and proficiency with Nielsen/IRI data.
• Proven ability to develop and implement strategic customer programs.
• Experience in the beverage/CPG sector is a plus.
• Willingness to travel 26% and manage multiple accounts nationwide.

Responsibilities

• Strategic leader responsible for the oversight of the channel ensuring customer alignment and managing overall strategy for division.
• Lead a team of direct reports to lead Kroger, Meijer, Hy-vee, Target, Spartan Nash Military channel customers
• Drive processes and execution of annual plans across assigned customers and bottlers; deliver topline and financial metrics.
• Partner with Sr. Management and cross functional teams to build Annual Plans.
• Lead annual negotiations to optimize partnership agreements.
• Coordinate development of selling stories and deliver key execution metrics (Assortment, Shelving, Pricing, Merchandising, Innovation).
• Oversee account updates, performance reporting, and plan-gap resolution.
• Complete administrative duties required by the customer (contracts, new item forms, etc.).
• Utilize data and insights to support storytelling and selling.

Skills

Alteryx

Branding

Channels Strategy

Conversion Rate

Customer Insights

Demand Generation

Digital Advertising

Google Analytics

KPI

Leadership

Marketing Campaigns

Marketing Insights

Marketing Strategies

Market Segmentation

Media Buying

Microsoft Office

Microsoft Power BI

Product Commercialization

Sales Channel Development

Social Media

Strategy Development

SQL

Tableau

Education

Bachelor's degree or relevant experience

Tools

Outlook

PowerPoint

Excel

Word

Nielsen/IRI data

Job description

Job Description Summary

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

The Sr. Director Customer Sales, Central will lead a cross functional team to deliver business results across assigned territory. As a key leader within the Advanced Hydration division, this individual will be required to lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets, while driving results through a team. This individual will provide subject matter expertise to resolve complex customer issues and deliver annual goals. This individual will directly manage the Kroger customer with direct leadership accountability for a team overseeing Meijer, Hy-vee, Target, Spartan Nash with additional customers

Responsibilities

• Strategic leader responsible for the oversight of the channel ensuring customer alignment and managing overall strategy for division.
• Lead a team of direct reports to lead Kroger, Meijer, Hy-vee, Target, Spartan Nash Military channel customers
• Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets) will be required.
• Partner with Sr. Management and cross functional team members to build Annual Plans to achieve both short-term and long-term business objectives.
• Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
• Collaborative leader of a cross functional team responsible for the development and implementation of overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation).
• Oversee the on-going account updates and performance reporting against key metrics and problem solves plan gaps and brings forward recommendations to deliver on required business objectives.
• Oversee & complete administrative duties required by the customer (contracts, new item forms, etc.)
• Strong data & insights knowledge and skills to assist in storytelling type selling

System Leadership

• Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates including annual plan targets and elements and on-going customer performance updates and action plans to deliver annual plans.
• Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution
• Build and leverage relationships with both BASN teams and Bottlers to ensure alignment and focus on delivering key customer objectives.

Cross Functional Communication and Collaboration

• Provides on-going updates on customer plan results and opportunities to BodyArmor management.
• Participate in key cross functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives.
• Provide customer input to annual plans including all Marketing, Commercial and Innovation plans.

Organizational Development

• Fully leverage all cross functional resources to deliver best in class capabilities to customers including selling stories, consumer and customer marketing and insights and revenue growth management plans.
• Coach and mentor team, direct reports & support staff, providing subject matter expertise on customer needs ensuring the team is supported and the required resources are in place to support overall business priorities.
• Manage to annual T&E budget for department ensuring alignment with internal financial objectives.

Requirements

• Bachelors Degree or relevant experience required
• 8 years experience managing National Accounts required
• Located in: Cincinnati, OH, Minneapolis MN, Walker, MI or Atlanta GA areas required
• DSD beverage background preferred
• Solid computer skills in Outlook, Power Point, Excel, and Word. Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.
• 50% travel required including both local and neighboring geographic territories.
• Must hold and maintain a valid driver’s license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Skills

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Pay Range

United States: 164,000 - 196,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s)

United States of America

City/Cities

Atlanta

Travel Required

26% - 50%

Relocation Provided

No

Job Posting End Date

December 3, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.