Marketing Automation Manager

Veriipro; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Veriipro is seeking an experienced Marketing Automation Manager in Miami to lead Salesforce Marketing Cloud campaigns and lifecycle programs. The role requires hands-on use of Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks to deliver personalized customer journeys.

You will design and optimize campaigns, manage data workflows, collaborate across marketing, data, and analytics teams, and ensure QA and governance throughout automation

Qualifications

• Experience with Salesforce Marketing Cloud (SFMC) across modules.
• Hands-on work building journeys and automations in SFMC.
• Strong SQL and data-analysis skills for segmentation and reporting.

Responsibilities

• Design, build, execute, and optimize campaigns and customer journeys in SFMC.
• Develop Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
• Create advanced AMPscript for personalization and dynamic content.
• Develop audience segments and data workflows using SQL and CRM data.
• Integrate Databricks data to support marketing programs.
• Implement lifecycle marketing across acquisition, engagement, retention, and re-engagement.
• Ensure data quality, segmentation accuracy, and automation reliability.
• Collaborate with marketing, CRM, data, analytics, and tech teams on solutions.
• Establish QA, testing, documentation, and governance processes.
• Troubleshoot automation, data, personalization, and journey issues.
• Monitor campaign performance and optimize engagement and efficiency.
• Document automation workflows and best practices.
• Support SFMC administration and platform enhancements as needed.

Skills

Marketing automation

Lifecycle marketing

Data analysis

Cross-functional collaboration

Stakeholder management

QA and governance

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Content Builder

Data Extensions

AMPscript

SQL

Databricks

Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
• Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
• Experience working with Databricks and enterprise data environments.
• Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
• Experience with CRM data management, data segmentation, and customer data workflows.
• Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

• Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
• Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
• Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
• Develop audience segments and data workflows using SQL and CRM data.
• Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
• Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
• Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
• Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
• Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
• Troubleshoot automation, data, personalization, and journey execution issues.
• Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
• Document automation workflows, processes, configurations, and best practices.
• Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

• Marketing automation strategy and execution.
• Strong experience with lifecycle marketing programs.
• Salesforce Marketing Cloud administration and configuration.
• CRM data management and customer segmentation.
• Advanced SQL and data analysis.
• Experience with data platforms such as Databricks.
• Strong cross-functional collaboration and stakeholder management.
• Experience establishing process documentation, QA, testing, and governance.
• Strong analytical, problem-solving, and communication skills