Senior Director, Marketing Science

Adelphi Group; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science in New York seeks a senior Business Analytics lead to drive client analytics roadmaps and audience strategy. You will partner with planning teams, mentor staff, and lead data-driven decision making with measurable outcomes.

Expertise in marketing analytics, data lakes, and clean rooms, plus strong leadership and communication, are essential for shaping strategic client programs and advancing analytics capabilities.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development with analytical and problem-solving skills.
• Proven leadership and strong client relationship experience.
• Excellent communication and presentation abilities.
• Ability to train and coach colleagues for growth.
• University degree and 11+ years of data analytics experience.

Responsibilities

• Consult with clients to identify problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise clients on audience strategy, measurement, and analytics.
• Share POVs on industry data trends and new solutions.
• Lead the measurement plan development and updates.
• Translate complex analytics into actionable business insights.
• Identify growth opportunities at brand and portfolio level.
• Investigate impact of new data sources on marketing.
• Provide ad hoc support to solve strategic marketing problems.
• Lead and mentor direct reports and drive skill development.

Skills

Marketing analytics

Audience targeting

Leadership

Communication

Training

Client relationships

Education

University degree

Tools

Data lakes

Clean rooms

Job description

Agency:

Hearts & Science

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.

• Lead the consumer segmentation and audience identification processes.

• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics

• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)

• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.

• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.

• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.

• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.

• Providing ad hoc support to the clients to solve broad strategic marketing problems.

• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities:

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Recruit new talent.

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

• Expertise in audience-based marketing and data-driven advertising.

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience.

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
  

$120,000 - $230,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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