Senior Director, Marketing & Loyalty Growth

Tractor Supply Company; Brentwood (TN); On-site; USD 130,000 - 190,000; Full time

Job summary

Tractor Supply Company’s Petsense division seeks a Director of Marketing and Loyalty to lead the marketing function, manage the team and agencies, and drive goals across marketing, customer experience and branding.

You will collaborate with Petsense leadership and Tractor Supply counterparts to align campaigns, budgets, and loyalty initiatives, oversee content production, and guide strategy for store signage, digital channels, and PR efforts.

Qualifications

• 8+ years in consumer marketing with retail focus.
• Bachelor's degree; Master’s preferred.
• Experience with brand-driven consumer marketing a plus.

Responsibilities

• Leads marketing efforts through the team and partners.
• Sets strategic vision for marketing aligned with business goals.
• Develops and manages the marketing budget.
• Collaborates with cross-functional teams to execute integrated campaigns.
• Oversees customer research, analytics and insights.
• Manages media mix and content production across channels.
• Ensures asset accuracy and coordinates PR activities.
• Develops loyalty programs with IT and operations.

Skills

Marketing leadership

Retail marketing

Budget management

Cross-functional collaboration

Team management

Education

Bachelor's degree

Master's degree

Tools

MS PowerPoint

Excel

Word

Job description

Tractor Supply Company’s Petsense division seeks a Director of Marketing and Loyalty to lead the marketing function, manage the team and agencies, and drive goals across marketing, customer experience and branding.

You will collaborate with Petsense leadership and Tractor Supply counterparts to align campaigns, budgets, and loyalty initiatives, oversee content production, and guide strategy for store signage, digital channels, and PR efforts.