Senior Director, Integrated Media Planning

Adelphi Group; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom is seeking a senior leader in media planning and integrated communications to develop and lead comprehensive strategy for beauty/skincare clients. You will synthesize data into actionable insights, and collaborate with media, creative, influencer, and PR teams to deliver holistic marketing plans.

The role requires steering cross-functional teams, driving innovative brand experiences, and mentoring staff while navigating evolving media and digital landscapes.

Qualifications

• 10+ years experience in integrated communications/media planning with emphasis on strategic framework development.
• Proven success in implementing holistic communications strategies across creative, paid, earned media, CRM, digital content and local activations.
• Experience leading integrated agency teams including influencer, creative, and PR disciplines.

Responsibilities

• Develop and lead the integrated communications strategy aligned with brand vision and objectives.
• Synthesize data to extract insights that influence strategic direction and client outcomes.
• Partner with media, creative, influencer, and PR teams to execute holistic marketing plans.

Skills

Strategic thinking

Leadership

Data analytics

Cross-functional collaboration

Brand strategy development

Influencer/PR collaboration

Market trends & consumer behavior

Education

Bachelor’s degree

Advanced degree a plus

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Key Responsibilities

• Develop and lead the integrated communications strategy and framework aligned with the client’s brand vision and business objectives.
• Synthesize quantitative and qualitative data to extract actionable insights that influence strategic direction and client outcomes.
• Partner cross-functionally internally and with media, creative, influencer, and PR agency teams to ensure seamless execution of holistic marketing plans.
• Inspire and lead teams and partners to uniquely leverage media, content, and culture to create innovative brand experiences that resonate with diverse audiences.
• Serve as a thought leader and champion a collaborative “one-team” approach from initial brief through to post-campaign measurement.
• Navigate the evolving communications and digital landscape, leveraging new technologies, emerging media, and cultural trends.
• Manage and grow client relationships with a personal and solutions-oriented approach, ensuring satisfaction and alignment with strategic goals.
• Provide inspiring leadership, mentoring, and development opportunities to team members, promoting innovation and professional growth.

Qualifications and Experience

• Bachelor’s degree from a four-year college or university (advanced degree a plus).
• 10+ years experience in integrated communications/media planning with a strong emphasis on strategic framework development.
• Proven success in implementing holistic communications strategies that integrate creative, paid, earned media, CRM, digital content, and local activations.
• Demonstrated ability to translate key insights into big ideas and actionable communications strategies.
• Experience working collaboratively within integrated agency teams, including influencer, creative, and PR disciplines.
• Experience handling large, fast-paced clients, preferably with beauty/skincare brands.
• Strong leadership skills with a track record in managing and growing teams.
• Advanced understanding of media fundamentals, data analytics, and measurement, with comfort navigating ambiguity and change.
• Deep passion for consumer culture, trends, and motivations underpinning human behavior and brand engagement.

Skills & Attributes

• Exceptional strategic and analytical thinking, with intellectual curiosity about societal shifts and consumer behavior.
• Ability to think creatively and non-linearly to solve complex marketing challenges.
• Strong verbal and written communication skills; able to articulate complex ideas clearly and confidently.
• Collaborative mindset, adept at fostering cross-agency teamwork and partnerships.
• Empathy-driven leadership, open to diversity and inclusive strategies that resonate across varied consumer backgrounds.
• High comfort level working with data to inform decision-making and optimize campaign performance.

Must Haves

The ideal candidate must have a proven ability to navigate the complex and evolving communications ecosystem, seamlessly integrating creative, paid, earned, and digital media into cohesive frameworks. Experience in creating strategic communications frameworks specifically for beauty or skincare brands is essential, demonstrating a deep understanding of consumer behavior and the unique dynamics of this category. Additionally, strong leadership and collaboration skills across diverse agency teams, including influencer, creative, and PR partners, are critical to successfully driving innovative and impactful marketing strategies for this busine

$120-$230K

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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