Senior Director, Integrated Marketing, Heart & Vascular

Medical University of South Carolina (MUSC); Charleston (SC); On-site; USD 120,000 - 180,000; Full time

Job summary

The Medical University of South Carolina (MUSC) seeks a seasoned marketing leader to drive integrated marketing for Heart & Vascular services. You will align stakeholders across communications, brand, public relations and digital channels to create cohesive, data-driven plans.

Based in downtown Charleston, this on-site role reports to the Enterprise Deputy Chief Marketing Officer and requires a track record of PESO strategy and cross-functional leadership.

Qualifications

• 10+ years in marketing leadership roles.
• Experience leading integrated marketing for complex clinical services.
• Proven ability to influence stakeholders and manage large campaigns.
• Experience in university health system environment preferred.

Responsibilities

• Establishes strategic vision for heart & vascular marketing across enterprise.
• Leads integrated campaigns and aligns internal teams and agencies.
• Represents liaison between service line leaders and Office of Communications & Marketing.
• Uses market research and analytics to measure ROI and inform strategy.

Skills

Strategic leadership

Integrated marketing

Stakeholder management

PESO channel strategy

Data-driven marketing

Education

Bachelor's degree in marketing or related field

Master's degree (MBA/MHA) preferred

Job description

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for MUSC Health's Heart & Vascular service line.

From advanced cardiovascular interventions and complex heart failure care to innovative approaches in diagnosis, treatment, and prevention, MUSC Heart & Vascular is advancing cardiovascular care across South Carolina. The Heart & Vascular Integrated Innovation Institute brings together clinical care, research, and education across the cardiovascular continuum, including atherosclerosis and remodeling, cardiometabolic disease, heart failure, heart valve and aortic disease, complex arrhythmias, cerebrovascular disease, and heart-brain health. Through precision phenotyping, innovative diagnostics and interventions, population-based implementation science, and multidisciplinary collaboration, MUSC is accelerating discovery and translating innovation into better outcomes for patients statewide.

We are looking for a seasoned marketer to lead heart & vascular marketing efforts. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing communication plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Entity
Medical University Hospital Authority (MUHA)

Worker Type
Employee

Worker Sub-Type
Regular

Cost Center
CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type
Salary

Pay Grade
Health-35

Scheduled Weekly Hours
40

Work Shift

Job Description

Principal Accountabilities:

• - 50% - Establishes strategic vision and leads development of heart & vascular-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC. Proactively monitors industry trends to inform long-term planning and growth strategies. Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• - 20% - Designs and executes integrated marketing campaigns and digital journeys tailored to key heart & vascular audiences. Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies. Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively. Guides and influences cross-functional contributors to execute against strategic objectives. Synthesizes multiple data sources and inputs to determine quantifiable, measurable business impact and efficacy of marketing efforts.
• - 20% - Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals. Serves as the primary liaison between heart & vascular service line leaders and OCM, ensuring consistent communication and strategic alignment.
• - 10% - Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness. Assesses market dynamics, including demographics, competition, and environmental factors, to develop and execute both short- and long-term marketing plans that drive measurable ROI.

Leadership Success Profile:

• - Leverages strategic judgment and critical thinking to prioritize the work that drives business outcomes.
• - Enjoys building a function rather than inheriting one.
• - Introduces new approaches, test-and-learn strategies, and continuously iterates to optimize impact.
• - Moves swiftly past problem identification into problem solving.
• - Operates with agility and speed, comfortable in environments of rapid change and transformation.
• - Appreciates that processes create better execution, and enjoys building systems that help a team perform consistently.
• - Develops, mentors, and elevates a high-performing team, modernizing our approach and impact.
• - Leads with optimism while embracing MUSC's core values: compassion, collaboration, innovation, integrity, and respect.

Additional Job Description

Position Qualifications:

• - Bachelor's degree in marketing, business, or a related field, with 10+ years of relevant experience.
• - Master's degree (MBA, MHA, or equivalent) preferred.
• - Experience leading integrated marketing for heart and vascular services or other complex clinical service lines preferred.
• - Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.
• - Experience in a university, academic health system, or integrated delivery network environment preferred.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees