Senior Director, Integrated Marketing: Heart & Vascular

MUSC Health

Charleston (SC)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Job summary

Medical University of South Carolina's MUSC Health is seeking a seasoned leader to drive integrated marketing for the Heart & Vascular service line. The role partners across communications, brand, PR, and web to create fully integrated strategies and data-driven, high-impact campaigns.

The ideal candidate will lead cross-functional teams, leverage PESO channel strategy, and build a high-performing organization committed to compassionate, innovative care and measurable ROI for statewide

Qualifications

Bachelor's degree in marketing, business, or related field with 10+ years of relevant experience.
Master's degree (MBA, MHA, or equivalent) preferred.
Experience leading integrated marketing for heart and vascular services or complex clinical lines preferred.
Proven ability to influence, build consensus across diverse stakeholders, and manage large campaigns.
Experience in university/academic health system or integrated delivery network environment preferred.

Responsibilities

Establishes strategic vision and leads heart & vascular marketing across enterprise.
Designs and executes integrated marketing campaigns and digital journeys.
Demonstrates executive presence and aligns stakeholders with marketing goals.
Utilizes market research, CRM insights, and analytics to measure ROI.