Senior Director, Integrated Marketing, Neurosciences

musc; Charleston (SC); On-site; USD 150,000 - 190,000; Full time

Job summary

Medical University of South Carolina Neurosciences seeks a seasoned marketer to lead integrated marketing efforts and serve as a relationship manager to key internal stakeholders. You will align on strategic priorities that inform comprehensive marketing plans across OCM, brand, public relations, and web to drive growth and mission impact.

Reporting to MUSC's Enterprise Deputy Chief Marketing Officer, this role emphasizes PESO channel strategy, cross-functional collaboration, data-driven ROI,

Qualifications

• Bachelor's degree in marketing, business, or a related field with 10+ years of relevant experience.
• Master's degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for neurosciences or other complex clinical service lines preferred.

Responsibilities

• Establishes strategic vision and leads development of neurosciences-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC.
• Designs and executes integrated marketing campaigns and digital journeys tailored to key neuro audiences with cross-functional alignment.
• Demonstrates strong executive presence and leadership, aligning stakeholders around shared marketing goals.
• Leverages market research and analytics to inform strategy and measure effectiveness with ROI focus.

Skills

Integrated marketing leadership

Influence without authority

Campaign management

Data-driven decision making

Education

Bachelor's degree in marketing, business, or related field

Master's degree (MBA, MHA, or equivalent) preferred

Job description

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for Neurosciences.

From complex stroke care and cerebrovascular disease management to discovery in brain health and neurodegenerative disease, MUSC Neurosciences is helping shape the future of neurological care. As part of MUSC's Integrated Innovation Institute strategy, Neurosciences brings together clinical care, research, and education to accelerate innovation and improve outcomes for patients across South Carolina. Through multidisciplinary collaboration spanning cerebrovascular disease, precision health, advanced imaging, heart-brain science, brain aging, and dementia research, MUSC is strengthening the connection between scientific discovery and highly specialized patient care.

We are looking for a seasoned marketer to lead neurosciences marketing efforts. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Job Description

Principal Accountabilities

• 50% - Establishes strategic vision and leads development of neurosciences-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC. Proactively monitors industry trends to inform long-term planning and growth strategies. Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• 20% - Designs and executes integrated marketing campaigns and digital journeys tailored to key neuro audiences. Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies. Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively. Guides and influences cross-functional contributors to execute against strategic objectives. Synthesizes multiple data sources and inputs to determine quantifiable, measurable business impact and efficacy of marketing efforts.
• 20% - Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals. Serves as the primary liaison between neurosciences service line leaders and OCM, ensuring consistent communication and strategic alignment.
• 10% - Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness. Assesses market dynamics, including demographics, competition, and environmental factors, to develop and execute both short-and long-term marketing plans that drive measurable ROI.

Leadership Success Profile:

• Leverages strategic judgment and critical thinking to prioritize the work that drives business outcomes.
• Enjoys building a function rather than inheriting one.
• Introduces new approaches, test-and-learn strategies, and continuously iterates to optimize impact.
• Moves swiftly past problem identification into problem solving.
• Operates with agility and speed, comfortable in environments of rapid change and transformation.
• Appreciates that processes create better execution, and enjoys building systems that help a team perform consistently.
• Develops, mentors, and elevates a high-performing team, modernizing our approach and impact.
• Leads with optimism while embracing MUSC's core values: compassion, collaboration, innovation, integrity, and respect.

Position Qualifications:

• Bachelor's degree in marketing, business, or a related field, with 10+ years of relevant experience
• Master's degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for neurosciences or other complex clinical service lines preferred.
• Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.
• Experience in a university, academic health system, or integrated delivery network environment preferred.

If you like working with energet