Senior Director, Integrated Marketing, Heart & Vascular

MUSC Health; Charleston (SC); On-site; USD 140,000 - 190,000; Full time

Job summary

Medical University of South Carolina's MUSC Health is seeking a seasoned leader to drive integrated marketing for the Heart & Vascular service line. The role partners across communications, brand, PR, and web to create fully integrated strategies and data-driven, high-impact campaigns.

The ideal candidate will lead cross-functional teams, leverage PESO channel strategy, and build a high-performing organization committed to compassionate, innovative care and measurable ROI for statewide

Qualifications

• Bachelor's degree in marketing, business, or related field with 10+ years of relevant experience.
• Master's degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for heart and vascular services or complex clinical lines preferred.
• Proven ability to influence, build consensus across diverse stakeholders, and manage large campaigns.
• Experience in university/academic health system or integrated delivery network environment preferred.

Responsibilities

• Establishes strategic vision and leads heart & vascular marketing across enterprise.
• Designs and executes integrated marketing campaigns and digital journeys.
• Demonstrates executive presence and aligns stakeholders with marketing goals.
• Utilizes market research, CRM insights, and analytics to measure ROI.

Skills

Integrated marketing

PESO strategy

Stakeholder management

Campaign leadership

Data-driven decisions

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Job description

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for MUSC Health’s Heart & Vascular service line.

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for MUSC Health’s Heart & Vascular service line.

From advanced cardiovascular interventions and complex heart failure care to innovative approaches in diagnosis, treatment, and prevention, MUSC Heart & Vascular is advancing cardiovascular care across South Carolina. The Heart & Vascular Integrated Innovation Institute brings together clinical care, research, and education across the cardiovascular continuum, including atherosclerosis and remodeling, cardiometabolic disease, heart failure, heart valve and aortic disease, complex arrhythmias, cerebrovascular disease, and heart-brain health. Through precision phenotyping, innovative diagnostics and interventions, population-based implementation science, and multidisciplinary collaboration, MUSC is accelerating discovery and translating innovation into better outcomes for patients statewide.

We are looking for a seasoned marketer to lead heart & vascular marketing efforts. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing communication plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Job Description

Principal Accountabilities:

• 50% - Establishes strategic vision and leads development of heart & vascular-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC. Proactively monitors industry trends to inform long-term planning and growth strategies. Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• 20% - Designs and executes integrated marketing campaigns and digital journeys tailored to key heart & vascular audiences. Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies. Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively. Guides and influences cross-functional contributors to execute against strategic objectives. Synthesizes multiple data sources and inputs to determine quantifiable, measurable business impact and efficacy of marketing efforts.
• 20% - Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals. Serves as the primary liaison between heart & vascular service line leaders and OCM, ensuring consistent communication and strategic alignment.
• 10% - Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness. Assesses market dynamics, including demographics, competition, and environmental factors, to develop and execute both short- and long-term marketing plans that drive measurable ROI.
  
  

Leadership Success Profile

• Leverages strategic judgment and critical thinking to prioritize the work that drives business outcomes.
• Enjoys building a function rather than inheriting one.
• Introduces new approaches, test-and-learn strategies, and continuously iterates to optimize impact.
• Moves swiftly past problem identification into problem solving.
• Operates with agility and speed, comfortable in environments of rapid change and transformation.
• Appreciates that processes create better execution, and enjoys building systems that help a team perform consistently.
• Develops, mentors, and elevates a high-performing team, modernizing our approach and impact.
• Leads with optimism while embracing MUSC’s core values: compassion, collaboration, innovation, integrity, and respect.
  
  

Additional Job Description

Position Qualifications:

• Bachelor's degree in marketing, business, or a related field, with 10+ years of relevant experience.
• Master's degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for heart and vascular services or other complex clinical service lines preferred.
• Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.
• Experience in a university, academic health system, or integrated delivery network environment preferred.
  
  

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees