Campaign Manager, Integrated Marketing, Heart & Vascular

Medical University of South Carolina (MUSC); Charleston (SC); On-site; USD 85,000 - 110,000; Full time

Job summary

Medical University of South Carolina (MUSC) seeks a Campaign Manager to lead integrated marketing campaigns for Heart and Vascular, translating service line priorities into audience-focused, measurable programs. This hands-on contributor will coordinate with the Office of Communications and Marketing and external agencies to speed to market.

The role emphasizes audience journeys, messaging consistency, brand strength, and PESO channel execution to connect patients and referring audiences with

Qualifications

• Bachelor's degree or equivalent; marketing, communications, or business preferred.
• Five+ years designing and executing integrated marketing campaigns with measurable results.
• Experience in product marketing, service lines, or complex marketing environments.
• Proven ability with multi-channel paid campaigns, digital journeys, and data-driven optimization.
• Experience executing PESO channel strategies.
• Strong project management, communication, and agency-management skills.

Responsibilities

• Leads development and execution of integrated marketing campaigns for Heart and Vascular across MUSC priorities, translating strategy into coordinated plans across PESO channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements, coordinating deliverables to maintain speed-to-market.
• Reports campaign outcomes through dashboards and summaries, monitors performance, and recommends adjustments based on results.
• Serves as a liaison between service line stakeholders and OCM colleagues to align on objectives and milestones.
• Uses market research, CRM data, analytics, and other inputs to develop focused programs and demonstrate business impact.

Skills

Integrated marketing

Cross-functional collaboration

Project management

Agency-management

Data-driven optimization

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Job Description Summary

If you're passionate about crafting innovative, high-impact marketing campaigns and thrive on driving change, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.

MUSC Heart and Vascular brings together specialized cardiovascular expertise, advanced care, research, and education to serve patients across South Carolina. The Campaign Manager will support growth and awareness by translating service line priorities into audience-focused, measurable campaigns that connect patients and referring audiences with MUSC's heart and vascular services.

We are looking for a nimble, agile marketer to build integrated campaigns for Heart and Vascular. This hands-on individual contributor will serve as a relationship manager to key internal stakeholders, meeting regularly to align on strategic outcomes that inform campaign planning. The Campaign Manager will facilitate horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, and will work with external agency partners to deliver integrated campaigns. The role emphasizes speed to market, audience journey development, messaging, brand strength, and measurable results. Experience executing paid, earned, shared, and owned (PESO) channel strategies is required. This is an on-site role in downtown Charleston.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC002311 SYS - Marketing Campaigns

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Job Description

Principal Accountabilities:

• 30% - Leads development and execution of integrated marketing campaigns for Heart and Vascular across MUSC clinical, academic, research, and enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• 20% - Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality.
• 20% - Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries. Monitors performance, identifies optimization opportunities, and recommends adjustments based on results.
• 15% - Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.
• 15% - Uses market research, business intelligence, CRM data, analytics, and other available inputs to develop focused, measurable programs and demonstrate business impact. Adheres to MUSC policies, procedures, and standards, and performs other duties as assigned.

Leadership Success Profile:

• Connects campaign activity to clear business and audience outcomes, reports progress consistently, and optimizes based on results.
• Balances strategic thinking with hands-on execution and prioritizes work that produces measurable impact.
• Takes proactive ownership of campaign plans, timelines, decisions, documentation, and follow-through.
• Moves quickly from problem identification to practical, data-informed solutions and recommendations.
• Collaborates effectively across functions, works comfortably in ambiguity, and adapts with agility as priorities evolve.

Additional Job Description

Position Qualifications :

• Bachelor's degree or equivalent experience; degree in marketing, communications, business, or a related field preferred
• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
• Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees