Marketing Analytics Manager — Data-Driven Media Leader

Bully Pulpit International; Washington (District of Columbia); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Full health benefits

401(k) with match

Paid time off

Phone reimbursement

Parental leave

Job summary

Bully Pulpit International is seeking a data analytics and marketing science professional to manage data, analytics, and reporting workflows for paid media campaigns. You will implement website analytics, track conversions, and deliver actionable insights that inform client strategies across multiple channels.

With 3-5 years of experience, you will collaborate with vendors and internal teams, mentor junior analysts, and help shape the agency\'s measurement approach while staying ahead of ad tech

Qualifications

• 3-5 years of demonstrated experience in data analytics, digital advertising, or marketing science.
• Knowledge of advanced statistical concepts and experience with their applications.
• Demonstrated capacity to prioritize and manage multiple large, data-heavy client projects concurrently.
• Experience with project management tools like Monday.com, Slack, or Asana.
• Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision-making processes.
• Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R, Python, Datorama, Tableau, LiveRamp).
• Familiarity with AdTech methodologies (e.g. multi-touch attribution, identity graphs).
• Ability to explain advanced concepts to a diverse set of stakeholders with varying technical comfort.

Responsibilities

• Manage data, analytics, and reporting workflows for paid media campaigns, including dashboard setup, QA, and troubleshooting.
• Strategically implement website analytics and conversion tracking.
• Execute audience onboarding and activation for paid media campaigns.
• Own functional areas of data reporting (e.g., Datorama ETL) and client analytics projects.
• Use statistical knowledge and critical thinking to generate actionable insights.
• Attend and lead meetings with vendors, internal teams, and clients.
• Contribute to the agency's strategic approach to media reporting and measurement.
• Create clean, professional visuals that simplify complex concepts for non-technical audiences.
• Monitor ad tech releases and assess fit for the team and potential adoption.
• Mentor Marketing Analytics fellows and support team training on analytics stack.

Skills

Data analytics

Statistical concepts

Project prioritization

PM tools (Monday.com)

PM tools (Slack)

PM tools (Asana)

Data cleaning

Programming skills

AdTech knowledge

Explain complex concepts

Client analytics

Tools

Monday.com

Slack

Asana

Python

R

Datorama

Tableau

LiveRamp

Job description

Bully Pulpit International is seeking a data analytics and marketing science professional to manage data, analytics, and reporting workflows for paid media campaigns. You will implement website analytics, track conversions, and deliver actionable insights that inform client strategies across multiple channels.

With 3-5 years of experience, you will collaborate with vendors and internal teams, mentor junior analysts, and help shape the agency\'s measurement approach while staying ahead of ad tech