Senior Director, ICX Activation & Digital Experience

Vertex Pharmaceuticals LLC; Boston, Northern (MA, KY); Hybrid; USD 212,000 - 318,000; Full time

Job summary

Vertex Pharmaceuticals LLC is seeking a Senior Director to lead ICX activation, shaping digital capabilities and business roadmaps. You will own the ICX blueprint, drive AI-enabled engagement, and partner across functions to scale personalized experiences.

You will manage a team, oversee vendor performance, and translate journeys into measurable capabilities for website and marketing automation platforms.

Qualifications

• Expertise in ICX engagement, customer journey activation, and orchestration.

Responsibilities

• Own the ICX activation blueprint, roadmap, and capability priorities.

Skills

ICX engagement

Customer journey activation

Orchestration

AI-enabled engagement

Cross-functional leadership

Vendor management

Education

Bachelor’s degree

Advanced degree preferred

15+ years experience

Tools

SFMC

CDP

Identity resolution

Audience solutions

Website platforms

Orchestration technologies

AI engagement capabilities

Job description

Vertex Pharmaceuticals LLC is seeking a Senior Director to lead ICX activation, shaping digital capabilities and business roadmaps. You will own the ICX blueprint, drive AI-enabled engagement, and partner across functions to scale personalized experiences.

You will manage a team, oversee vendor performance, and translate journeys into measurable capabilities for website and marketing automation platforms.