Senior Director, ICX Activation & Digital Experience

Vertex Pharmaceuticals Incorporated; Boston (MA); Hybrid; USD 212,000 - 318,000; Full time

Job summary

Vertex Pharmaceuticals Incorporated is seeking a Senior Director of ICX Activation to translate ICX strategy into scalable digital capabilities, roadmaps, and business requirements. You will own the activation blueprint, partner across functions, and lead a 10-person team to deliver orchestrated, personalized engagement and an AI-enabled portfolio.

You will also oversee website product strategy, marketing automation, and customer data capabilities, driving cross-functional alignment with DTE and

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 15+ years of experience in ICX engagement, digital marketing, or related fields.
• Experience in biopharmaceutical or regulated industries is a plus.

Responsibilities

• Own the ICX activation blueprint, roadmap, and capability priorities.
• Translate journeys and personalization priorities into requirements and roadmaps.
• Define orchestration capabilities to activate priority ICX journeys.

Skills

ICX engagement

digital platforms

AI-enabled engagement

cross-functional leadership

stakeholder management

vendor management

Education

Bachelor's degree

Advanced degree preferred

Tools

SFMC

CDP

identity/audience solutions

website platforms

orchestration technologies

AI-enabled engagement capabilities

Job description

Vertex Pharmaceuticals Incorporated is seeking a Senior Director of ICX Activation to translate ICX strategy into scalable digital capabilities, roadmaps, and business requirements. You will own the activation blueprint, partner across functions, and lead a 10-person team to deliver orchestrated, personalized engagement and an AI-enabled portfolio.

You will also oversee website product strategy, marketing automation, and customer data capabilities, driving cross-functional alignment with DTE and