Senior Director HS HCP and Payer Marketing Lead

MoonLake Immunotherapeutics; Miami (FL); On-site; USD 180,000 - 320,000; Full time

Job summary

MoonLake Immunotherapeutics is seeking a Senior Director to lead HCP and payer marketing, driving adoption and treatment initiation among healthcare providers. The role includes managing the agency of record, shaping the HCP strategy, and translating clinical insights into compelling tactics.

You will build and maintain KOL relationships, lead cross-functional launch readiness efforts, and continuously measure performance to maximize marketing impact.

Qualifications

• 8+ years in U.S. HCP and payer marketing, minimum of 3 years in leadership position.
• Experience supporting a successful product launch in an Immunology specialty or rare disease area is preferred.

Responsibilities

• Lead and oversee HCP and payer marketing, including agency of record management.
• Develop the HCP strategy and campaign development.
• Translate insights into differentiated, evidence-based brand messaging.
• Lead launch readiness planning and HCP engagement tactics.
• Build KOL engagement plans and advisory boards.
• Develop field tools, objection handlers, and training for compliant messaging.
• Ensure cross-functional alignment with Medical Affairs, Market Access, Legal, Regulatory, and Compliance.
• Lead and develop the HCP marketing team.
• Manage HCP marketing budget and agency spend.

Skills

HCP ecosystem knowledge

MLR/compliant messaging

Leadership

Education

Bachelor's degree

Advanced degree (MSc, MBA, PhD, PharmD, or MD)

Job description

Job Purpose

The Senior Director, HS HCP and Payer Marketing Lead will lead and oversee the HCP and payer marketing function, including management of the HCP agency of record, to drive successful product adoption and treatment initiation among healthcare providers. This individual will own the HCP strategy and translate clinical and customer insights into compelling tactics that motivate HCP adoption. This role will also build and cultivate KOL relationships, lead cross-functional launch readiness efforts for the HCP and payer audience and continuously measure and optimize initiative performance to ensure marketing investments deliver sustained impact. This individual will report to the Vice President, Marketing.

Major Accountabilities

• INSIGHT GENERATION & MARKET RESEARCH: Collaborate with market research on message testing, and prescribing-behavior/decision-driver analysis to inform segmentation, targeting, and positioning
• HCP STRATEGY & CAMPAIGN DEVELOPMENT: Develop the HCP strategy to support the launch and campaign development.
• MESSAGING & POSITIONING: Translate clinical and customer insights into a differentiated, evidence-based brand positioning and messaging architecture that supports adoption and treatment initiation.
• LAUNCH READINESS PLANNING: Serve as a core member of the launch team, translating strategic insights into a launch readiness plan and prioritized HCP engagement tactics; ensure launch materials, tools, and campaigns are field-ready ahead of approval
• KOL IDENTIFICATION & ENGAGEMENT: Build KOL engagement plan and relationships, conduct advisory boards to gather insight and pressure-test the value story, positioning, and launch tactics
• FIELD ENABLEMENT & TRAINING: Manage the development of promotional tools, objection handlers, and training resources to prepare the sales/field team to compliantly deliver HCP messaging at launch
• CROSS-FUNCTIONAL & MLR ALIGNMENT: Partner with Medical Affairs, Market Access, Legal, Regulatory, and Compliance to ensure messaging is clinically accurate, compliant, and aligned across functions
• TEAM LEADERSHIP:Build, lead, and develop the HCP marketing team - coaching talent and reinforcing compliant execution standards
• BUDGET & GOVERNANCE: Manage HCP marketing budget and agency spend

Your profile

Job Requirements

Education

• Bachelor's degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

Experience

• 8+ years in U.S. HCP and payer marketing, minimum of 3 years in leadership position
• Experience supporting a successful product launch in a (Immunology) specialty or rare disease area is preferred

Skills/knowledge/behavioural competencies

• Strong understanding of the U.S. HCP ecosystem and payer environment
• Familiarity with MLR review processes and compliant HCP and payer messaging
• Strong leadership, collaboration, project management, and communication skills

Why us?

An exciting job opportunity awaits you!

MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:

• Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
• Flexibility and Balance:Enjoy a healthy work-life balance while making meaningful contributions to our team.
• Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.