Executive Director, HCP Marketing

Jobgether; United States; Remote; USD 290,000 - 310,000; Full time

Benefits offered by this job

Annual bonus

Equity compensation

Medical, dental, and vision insurance

401(k) retirement plan

Employee Stock Purchase Plan

Company-paid life insurance

Disability coverage

Paid time off and holidays

Fully remote in continental US

Travel up to 25%

Job summary

Jobgether is seeking an Executive Director, HCP Marketing in the United States to lead the development and execution of healthcare professional marketing initiatives ahead of a major pharmaceutical product launch.

You will translate brand strategy into impactful campaigns across omnichannel channels, oversee speaker bureaus, and coordinate cross-functional teams across Medical Affairs, Sales, and external agencies.

Qualifications

• 12+ years of pharmaceutical/biotech marketing experience.
• Proven success translating brand strategy into HCP programs across channels.
• Experience coordinating promotional materials through MLR/PRC review processes.

Responsibilities

• Plan and deliver integrated HCP marketing programs aligned with brand strategy and launch objectives.
• Coordinate personal and non-personal promotional activities across channels.
• Develop HCP campaigns and materials, including speaker bureau and KOL programs.
• Collaborate with Sales, Medical Affairs, and external agencies to build capabilities.
• Manage budgets, timelines, and PRC/MLR review processes for promotional materials.
• Analyze campaign results and field feedback to optimize programs.

Skills

HCP engagement

Launch experience

Cross-functional leadership

Omnichannel marketing

KOL engagement

Promotional compliance

Tools

Veeva CRM

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Executive Director, HCP Marketing based in the United States. The Executive Director, HCP Marketing will lead the development and execution of healthcare professional marketing initiatives in preparation for a significant pharmaceutical product launch. Reporting to the SVP of Marketing & Communications, you will translate brand strategy, market insights, and commercial objectives into impactful, integrated HCP campaigns. This hands-on leadership role offers significant ownership and visibility across omnichannel marketing, field sales enablement, professional education, and congress engagement. You will collaborate closely with Marketing, Commercial, Medical Affairs, Sales Training, and external agency partners to build effective marketing capabilities. You will also oversee promotional content, agency relationships, campaign performance, and cross-functional review processes to ensure compliant and consistent brand execution. This is an opportunity to shape HCP engagement strategy within a growing biotechnology environment while contributing to the potential launch of an innovative smoking cessation treatment.

Accountabilities

The Executive Director, HCP Marketing will own the planning and delivery of integrated healthcare professional marketing programs, ensuring alignment with brand strategy, commercial priorities, and launch objectives. Key responsibilities include:

• Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and coordinated programs.
• Coordinate personal and non-personal promotional activities, ensuring HCP initiatives align with broader brand priorities and complement consumer marketing efforts.
• Develop and execute integrated HCP campaigns across digital channels, promotional materials, and other professional engagement touchpoints.
• Oversee HCP content development and channel execution to deliver consistent, relevant messaging throughout the healthcare professional journey.
• Partner with Sales, Sales Training, and Commercial leadership to develop field-facing resources, including detail aids, digital sales aids, and other promotional tools.
• Ensure sales materials address HCP needs, support effective field execution, and remain aligned with approved brand strategy.
• Build and manage speaker bureau and peer-to-peer education programs, including KOL engagement and advisory board initiatives.
• Plan and execute HCP congresses, conferences, and other professional engagement activities, coordinating content, creative assets, timelines, agency deliverables, and internal participation.
• Collaborate with Medical Affairs on disease-state education and appropriate HCP engagement, maintaining clear responsibilities and alignment across functions.
• Coordinate with Commercial leadership and Sales Training to incorporate field insights and ensure HCP initiatives support broader launch readiness.
• Manage day-to-day relationships with creative, media, research, and other agency partners.
• Oversee agency budgets, timelines, deliverables, and performance to ensure efficient execution and alignment with business priorities.
• Coordinate Medical, Legal, and Regulatory (MLR) or Promotional Review Committee (PRC) review processes with relevant stakeholders.
• Manage review timelines, address feedback, and help promotional materials progress efficiently through approval processes.
• Collaborate with Commercial Operations on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement.
• Analyze campaign results, engagement data, and field feedback to identify opportunities for optimization and improved program effectiveness.

Requirements

The ideal candidate is an experienced pharmaceutical or biotechnology marketing professional with a strong background in HCP engagement, product launches, and cross-functional commercial execution. The role requires:

• At least 12 years of pharmaceutical or biotechnology marketing experience.
• Demonstrated success translating brand strategy into effective HCP marketing programs across multiple channels.
• Experience supporting a pharmaceutical product launch, preferably within a specialty pharmaceutical or biotechnology environment.
• Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital marketing programs, congresses, and professional engagement initiatives.
• Proven ability to manage creative, media, research, and other external agency partners, including budgets, timelines, deliverables, and execution quality.
• Familiarity with speaker bureaus, peer-to-peer education, KOL engagement, advisory boards, and other HCP engagement strategies.
• Experience coordinating promotional materials through MLR or PRC review processes.
• Ability to collaborate effectively with Medical, Legal, Regulatory, and Commercial stakeholders.
• Understanding of pharmaceutical promotional compliance and the distinct responsibilities of Marketing, Medical Affairs, and Commercial teams.
• Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign performance measurement.
• Strong project management skills, with the ability to oversee multiple initiatives simultaneously and deliver high-quality work against launch timelines.
• Excellent communication and collaboration skills, including the ability to influence cross-functional stakeholders and build productive relationships with senior leaders and external partners.
• A hands‑on, adaptable approach and the ability to thrive in a lean, evolving organization where strategic planning and execution go hand in hand.

Nice to Have

• Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category.
• Background in smoking cessation, pulmonology, addiction medicine, or behavioral health‑related therapeutic areas.
• Experience supporting commercial launch readiness through coordination across HCP marketing, consumer marketing, field sales, Medical Affairs, and Sales Training.

Benefits

• Annual base salary range of $290,000–$310,000 USD.
• Eligibility for an annual target bonus.
• Equity compensation, subject to the applicable compensation committee's determination.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Employee Stock Purchase Plan participation.
• Company-paid life insurance.
• Short-term and long-term disability coverage.
• Paid time off and company holidays.
• Fully remote working arrangement for candidates residing anywhere in the continental United States.
• Travel of up to approximately 25% for events, conferences, and company meetings.