Senior Director, Go-To-Market & Revenue Growth

Persona Signs, LLC; Baltimore (MD); On-site; USD 120,000 - 180,000; Full time

Job summary

Persona Signs, LLC in Baltimore, MD seeks a senior marketing and sales leader to drive go-to-market execution across Hospitality, Restaurant, Retail, and Architectural markets. You will integrate marketing strategy, digital campaigns, events, and sales development to create measurable commercial opportunities and first revenue milestones.

Lead a cross-functional team, oversee RFP processes, activation, and commercial programs, and optimize the pipeline performance through data-driven decision

Qualifications

• Bachelor's degree in Marketing or related field required; MBA or advanced degree a plus.
• Proven experience leading B2B marketing, demand generation, and sales enablement.
• Experience managing cross-functional teams and budgets; strong analytics.

Responsibilities

• Lead integrated marketing and demand generation strategies across key markets.
• Oversee brand, digital marketing, events, and sales collateral to generate qualified opportunities.
• Direct RFP processes, activation programs, and campaign ROI tracking.
• Coach SDRs, optimize pipeline, and drive time-to-revenue.
• Collaborate with leaders across Commercial, Operations, and Finance.

Skills

Go-to-market strategy

Demand generation

Team leadership

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in Marketing

MBA or advanced degree (preferred)

Tools

HubSpot

Job description

Persona Signs, LLC in Baltimore, MD seeks a senior marketing and sales leader to drive go-to-market execution across Hospitality, Restaurant, Retail, and Architectural markets. You will integrate marketing strategy, digital campaigns, events, and sales development to create measurable commercial opportunities and first revenue milestones.

Lead a cross-functional team, oversee RFP processes, activation, and commercial programs, and optimize the pipeline performance through data-driven decision