Strategic GTM & Revenue Growth Director

Persona Services Group; Arbutus (MD); On-site; USD 120,000 - 180,000; Full time

Job summary

Persona Services Group in Maryland is looking for a strategic marketing and commercial leader to steer go-to-market execution across Hospitality, Restaurant, Retail, and Architectural markets. You will integrate marketing strategy, demand generation, events, and sales development to generate measurable opportunities while enhancing RFP processes and customer activation.

You will manage a cross-functional team, partner with leaders across Marketing, BD, Operations, and Finance, and build scalable

Qualifications

• Bachelor-level degree in Marketing, Business Admin, Communications, Sales Management, or related field preferred.
• MBA or advanced degree in Marketing/Business is a plus; equivalent combinations considered.

Responsibilities

• Lead integrated marketing and demand generation across Hospitality, Restaurant, Retail, and Architectural markets.
• Oversee brand positioning, digital marketing, social media, email campaigns, and customer storytelling.
• Direct trade shows/events strategy with lead generation and ROI metrics.
• Recruit and develop SDR team and manage go-to-market resource allocation.
• Oversee RFP processes ensuring timely, competitive proposals and approvals.
• Coordinate Customer Activation and first revenue initiatives with cross-functional teams.
• Lead commercial operations reviews and performance reporting to CCO.

Skills

Go-to-market strategy

Leadership

Cross-functional collaboration

CRM & marketing automation

Education

Bachelor's degree in Marketing, Business Admin, Communications, Sales Management, or related field

MBA or advanced degree in Marketing, Business, or related discipline (plus)

Tools

HubSpot

Job description

Persona Services Group in Maryland is looking for a strategic marketing and commercial leader to steer go-to-market execution across Hospitality, Restaurant, Retail, and Architectural markets. You will integrate marketing strategy, demand generation, events, and sales development to generate measurable opportunities while enhancing RFP processes and customer activation.

You will manage a cross-functional team, partner with leaders across Marketing, BD, Operations, and Finance, and build scalable