Senior Director, Global Sales Development

Veracross; Wakefield, Northern (MA, KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

3 weeks of vacation per year

14 paid holidays per year

56 Hours of paid sick leave annually

Medical, Dental & Vision insurance

Veracross 401(k) Plan

Job summary

Veracross seeks a Sr. Director, Global Sales Development to lead a global SDR team from Wakefield, MA (hybrid).

You will report to the CRO and be responsible for hiring, developing, and retaining top talent, ensuring high-quality SQLs, and building scalable processes across NAM, EMEA, and APAC. You will drive inbound/outbound pipeline, develop dashboards in Salesforce, and promote an outbound-first culture while collaborating with Sales, Marketing, and Finance to optimize funnel health and

Qualifications

• Minimum 5 years in a B2B SaaS revenue organization with ACV of $20K+.
• 3–5+ years managing a global SDR team of 6–8+ direct reports.
• Promoted SDRs to Account Executive or equivalent over tenure.
• Fluent in Salesforce — 3–5+ years building and pulling reports and dashboards.
• Strong written and oral communication skills, including executive-level presentations.
• Track record building in-person/hybrid team culture.

Responsibilities

• Lead and manage a global SDR team across NAM, EMEA, and APAC to consistently hit SQL quota targets by theater.
• Own inbound conversion and outbound pipeline creation globally; partner with Sales, Marketing, and Finance to analyze conversion at every stage and drive pipeline quality and velocity.
• Build and embed a proactive, outbound-first team culture across all theaters; establish, enforce, and continuously optimize speed-to-lead SLA defined by campaign type.
• Define, own, and improve full-funnel conversion metrics (TOFU→MOFU→BOFU), with quarter-over-quarter improvement in pipeline health and conversion rates.
• Deliver a standing reporting cadence to the CRO and CMO on SDR performance, pipeline contribution, funnel health, and forward-looking insights.
• Surface insights on market trends, competitive dynamics, and unmet needs; bring proactive solutions to improve pipeline quality and velocity.
• Work cross-functionally with Sales Operations and Finance to identify opportunities to decrease sales cycle length, increase sales velocity, and grow bookings.
• Build and execute an SDR-to-AE progression pathway; actively develop top talent, identify and manage underperformers within defined timelines.

Skills

Executive communication

Team leadership

Salesforce proficiency

AI tools fluency

Adaptability

Global revenue experience

Tools

Salesforce

Job description

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning.

Veracross is five product brands in one global tech company

• Veracross SIS is a one-person, one-record school management platform
• Magnus Health provides cloud-based Student Health Record (SHR) solutions
• Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
• Epraise incentivizes student well-being and connects teachers, students, and families.
• Firefly provides an online learning space for students and teachers

Job Description:

Veracross is seeking a senior people leader to build, manage, and scale our global Sales Development function. As Sr. Director, Global Sales Development, you will report directly to the Chief Revenue Officer and be responsible for leading a global team of SDRs across NAM, EMEA, and APAC — coaching them to exceed targets, developing future sales talent, and building the culture and systems that drive consistent, high-quality pipeline. This is a hybrid role requiring in-person work at our Wakefield, MA headquarters several days per week.

Success in this role starts with the team. You will be accountable for the hiring, development, performance, and retention of a global SDR team — and for the SQL quality, pipeline volume, and funnel conversion that strong SDR leadership produces.

Responsibilities:

• Lead and manage a global SDR team across NAM, EMEA, and APAC to consistently hit SQL quota targets by theater.

• Own inbound conversion and outbound pipeline creation globally; partner with Sales, Marketing, and Finance to analyze conversion at every stage and drive pipeline quality and velocity.

• Build and embed a proactive, outbound-first team culture across all theaters; establish, enforce, and continuously optimize speed-to-lead SLA defined by campaign type.

• Define, own, and improve full-funnel conversion metrics (TOFU→MOFU→BOFU), with quarter-over-quarter improvement in pipeline health and conversion rates.

• Build and execute an SDR-to-AE progression pathway; actively develop top talent, identify and manage underperformers within defined timelines, and maintain a strong recruiting capability to backfill and grow the team.

• Deliver a standing reporting cadence to the CRO and CMO on SDR performance, pipeline contribution, funnel health, and forward-looking insights.

• Surface insights on market trends, competitive dynamics, and unmet needs; bring proactive solutions to improve pipeline quality and velocity.

• Work cross-functionally with Sales Operations and Finance to identify opportunities to decrease sales cycle length, increase sales velocity, and grow bookings.

• Minimum 5 years in a B2B SaaS revenue organization with ACV of $20K+.

• 3–5+ years managing a global SDR team of 6–8+ direct reports.

• SDR team achieved 80%+ of SQL quota for at least 2 of the last 3 years under direct management.

• Promoted at least 2 SDRs to Account Executive or equivalent over their tenure.

• Fluent in Salesforce — 3–5+ years building and pulling reports and dashboards.

• Demonstrated fluency in AI tools with a proactive approach to leveraging technology to enhance team performance, improve workflows, and drive efficiency.

• Defines, tracks, and reports on full-funnel conversion metrics (TOFU→MOFU→BOFU) with 3+ years of direct ownership.

• Experience in a revenue organization that scaled through $100M+ ARR.

• Has presented SDR metrics and pipeline contribution to C-suite on at least a quarterly cadence for 1+ years.

• Proven success hiring and ramping SDR teams from scratch — not just inheriting existing teams.

• Track record building in-person/hybrid team culture.

• Strong written and oral communication skills, including executive-level presentations.

• Ability to thrive in a fast-paced, high-growth environment.

• 3weeks of vacationper year
• 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
• 56 Hours of paid sick leave annually
• Top tier benefits -
  • Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
  • Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $150k to $210k OTE (annualized USD)

We value the power of an inclusive culture and a strong sense of belonging. Consideration and respect are the norm; and all team members are supported in reaching their full potential.