Director, Pet Parent Journey & GTM

Rover; Seattle (WA); Vor Ort; USD 173.000 - 230.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

401k match

Long‑term incentive plan

Flexible PTO

Medical, dental, and vision insurance

Commuter benefits

Dog-friendly office

Pet adoption benefit

Free catered lunches

Zusammenfassung

Rover seeks a Director of Pet Parent Journey & GTM to drive consistent go-to-market strategies for all pet parent investments. You will own communications strategy, message architecture, and journey documentation, aligning across product, UX, marketing, and international teams for global consistency.

The role combines strategic vision with hands-on execution, influencing executives and guiding day-to-day decisions that impact bookings, returns, and loyalty across US and Europe.

Qualifikationen

• 10+ years of experience across product marketing, B2C go-to-market, lifecycle/CRM leadership, product management, marketing, or general management in marketplace or two-sided business contexts.
• Experience partnering with Product, UX, Data Science, and Engineering to create and execute shared roadmaps and metrics.
• Clear and structured written and verbal communication, able to influence senior leaders.
• Highly proactive, operate with minimal guidance in ambiguous environments.
• Analytical rigor with ability to model and measure impact of initiatives.

Aufgaben

• Own end-to-end GTM strategy for pet parent initiatives across services, brands, and countries.
• Own pet parent communications strategy and channel execution.
• Define message architecture and journey documentation aligned to brand pillars.
• Coordinate active shopper journey with UX, lifecycle, and performance marketing.
• Lead mechanisms to measure pet parent sentiment and feedback with cross-functional partners.

Kenntnisse

10+ years experience

Cross-functional collaboration

Clear communication

Proactive in uncertainty

Analytical rigor

Leadership & coaching

Timezone flexibility US PT & CET

Bachelor’s degree

Ausbildung

Bachelor’s degree

Master’s degree

Jobbeschreibung

Rover seeks a Director of Pet Parent Journey & GTM to drive consistent go-to-market strategies for all pet parent investments. You will own communications strategy, message architecture, and journey documentation, aligning across product, UX, marketing, and international teams for global consistency.

The role combines strategic vision with hands-on execution, influencing executives and guiding day-to-day decisions that impact bookings, returns, and loyalty across US and Europe.