Director, Pet Parent Journey & GTM

Rover; Seattle (WA); On-site; USD 173,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

401k match

Long‑term incentive plan

Flexible PTO

Medical, dental, and vision insurance

Commuter benefits

Dog-friendly office

Pet adoption benefit

Free catered lunches

Job summary

Rover seeks a Director of Pet Parent Journey & GTM to drive consistent go-to-market strategies for all pet parent investments. You will own communications strategy, message architecture, and journey documentation, aligning across product, UX, marketing, and international teams for global consistency.

The role combines strategic vision with hands-on execution, influencing executives and guiding day-to-day decisions that impact bookings, returns, and loyalty across US and Europe.

Qualifications

• 10+ years of experience across product marketing, B2C go-to-market, lifecycle/CRM leadership, product management, marketing, or general management in marketplace or two-sided business contexts.
• Experience partnering with Product, UX, Data Science, and Engineering to create and execute shared roadmaps and metrics.
• Clear and structured written and verbal communication, able to influence senior leaders.
• Highly proactive, operate with minimal guidance in ambiguous environments.
• Analytical rigor with ability to model and measure impact of initiatives.

Responsibilities

• Own end-to-end GTM strategy for pet parent initiatives across services, brands, and countries.
• Own pet parent communications strategy and channel execution.
• Define message architecture and journey documentation aligned to brand pillars.
• Coordinate active shopper journey with UX, lifecycle, and performance marketing.
• Lead mechanisms to measure pet parent sentiment and feedback with cross-functional partners.

Skills

10+ years experience

Cross-functional collaboration

Clear communication

Proactive in uncertainty

Analytical rigor

Leadership & coaching

Timezone flexibility US PT & CET

Bachelor’s degree

Education

Bachelor’s degree

Master’s degree

Job description

Who we are:

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

Who we are looking for:

Rover is looking for a Director of Pet Parent Journey & GTM to join our Pet Parent Organization. In this role, you will build and drive consistent go-to-market strategies and initiatives for all pet parent–facing investments, you will own pet parent communications strategy, alignment, and execution, and you will own the message architecture and journey documentation that every pet parent touch point ladders up to.

This will include owning the end-to-end global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives. This is a high-impact role that requires a unique blend of strategic vision and hands‑on execution. You will be equally comfortable aligning executive stakeholders on long‑term journey strategy as you are digging into the day‑to‑day decisions that determine whether a pet parent books, returns, and stays.

What You’ll Own

You own the strategy across the areas below. Execution is delivered hand‑in‑hand with cross‑functional partners, and your job is to define what good looks like, set the framework, hold the alignment, and make sure the pieces reinforce each other rather than fragmenting by team, brand, market, or channel.

• Pet parent GTM. The end‑to‑end strategy for taking demand‑side initiatives to market: positioning, channels, messaging, sequencing, and measurement, applied consistently across services, brands, and countries. You will partner with Product, UX, Marketing, International, and brand teams to ensure its effective and scalable execution.
• Pet parent communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar, across both UX and non‑UX touch points. You will partner with Lifecycle, Product, UX, and International to ensure its effective execution.
• Message architecture and journey documentation. The brand‑aligned message pillars for pet parents and the single source of truth that all journey content must ladder up to, reviewed at launch and audited for consistency across live journeys.
• Consideration and the active shopper. The alignment between off‑platform communications and the active shopper journey in UX, so that lifecycle and consideration are developed as one plan rather than two that get reconciled after the fact. You will partner with UX, Lifecycle, and Performance Marketing.
• Pet parent voice and feedback. The strategy and the mechanisms by which pet parent sentiment, feedback, and lived experience are measured, surfaced, and acted on. You define the signals, set the cadence, and hold the company accountable to what pet parents tell us. You will partner with Data Science, UX Research, Product, and Operations.

Minimum Qualifications

• 10+ years of experience in one or more of the following fields: product marketing, B2C go‑to‑market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two‑sided business contexts.
• Experience partnering with Product, UX, Data Science, and Engineering teams to create and execute on shared roadmaps and metrics.
• Clear and structured written and verbal communication style, with the ability to influence and partner with senior leaders and diverse teams to drive critical decisions.
• Highly proactive, comfortable operating with minimal guidance in uncertain and ambiguous business environments.
• Analytical rigor, with enthusiasm for modeling and measuring the impact of the initiatives you drive, including incrementality and holdout‑based measurement.
• Strong leadership skills and experience giving actionable feedback and coaching, and welcoming the same.
• Comfortable working across US (Pacific Time) and Europe (Central European Time) timezones.
• Bachelor’s degree. Marketing or business degrees preferred.

Preferred Qualifications

• Experience in online marketplaces with a meaningful consumer demand side (services marketplaces, accommodation, mobility, delivery, e‑commerce, or similar)
• Demonstrated track record of growing the demand side of a marketplace at scale: acquiring, activating, converting and retaining customers against business targets.
• Experience running lifecycle or CRM programs as a cross‑channel system rather than an email channel, including next best action or triggered journey work.
• Experience building go‑to‑market frameworks from scratch and getting other functions to adopt them.
• Experience with customer advocacy, community, or advisory programs.
• Master’s degree.

Benefits Of Working At Rover

• Competitive compensation
• 401k match
• Long‑term incentive plan with a company performance‑based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in‑person and virtually

Compensation

• In the greater Seattle area the first‑year salary range is $172,779 - $229,797 with a 15% bonus. Additionally, Rover offers benefits to full‑time employees
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.

At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.

Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.