Senior Director, Full-Funnel Digital Media Strategy

Jobtailor; Colorado; Hybrid; USD 150,000 - 190,000; Full time

Job summary

Jobtailor in Colorado is seeking a senior leader to define and translate a brand-led, digital-first media strategy across awareness, consideration and conversion for a consumer products portfolio.

You will lead a high-performing media team, shepherd investments across brands, channels and funnels, and collaborate with Content Operations, Ecommerce, Global Insights and Mars Global Center of Excellence to drive ROI.

Qualifications

• 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
• Deep expertise in full-funnel media strategy and planning.
• Strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
• Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
• Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
• Strong understanding of audience intelligence, data and measurement.
• Experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
• Proven agency and partner leadership experience.
• Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams.

Responsibilities

• Define the media engagement strategy across awareness, consideration, conversion and advocacy
• Translate brand and business priorities into integrated annual media strategies
• Lead the organization’s transformation toward a digital-first pet parent model
• Strengthen team capabilities across media platforms, insights and effective GEO strategies
• Own allocation and governance of media investment across brands, channels and funnel stages
• Establish principles for prioritization, optimization and ROI
• Lead media agency relationships, scopes of work and performance
• Ensure best-in-class planning, buying, innovation, technology and measurement capabilities
• Establish a robust full-funnel measurement framework
• Translate media performance into actionable insights and improve effectiveness, efficiency and ROI
• Build audience intelligence and segmentation for targeting, personalization and media effectiveness
• Lead Search, SEO/GEO and AI-driven discovery strategies
• Build and develop a high-performing Media team
• Strengthen capabilities across Media, Audience Intelligence, Measurement, Search and AI
• Work closely with Content Operations, Ecommerce, Global Insights and Mars Global Center of Excellence

Skills

Full-Funnel Media Strategy

Media Investment Management

Audience Intelligence

Digital Marketing Leadership

Performance Analytics

Tools

Media Platforms

Performance Measurement Tools

Audience Segmentation Tools

Digital Analytics Tools

Content Management Systems

Job description

Jobtailor in Colorado is seeking a senior leader to define and translate a brand-led, digital-first media strategy across awareness, consideration and conversion for a consumer products portfolio.

You will lead a high-performing media team, shepherd investments across brands, channels and funnels, and collaborate with Content Operations, Ecommerce, Global Insights and Mars Global Center of Excellence to drive ROI.