Senior Integrated Media Planning Lead

Jobtailor; Colorado Springs (CO); On-site; USD 110,000 - 170,000; Full time

Job summary

Jobtailor in Colorado Springs, CO is seeking a senior leader to head a team of Media Planners responsible for integrated media strategy and planning across traditional and digital channels.

You will translate business objectives into audience-first communications, develop investment recommendations, and present strategies to clients while mentoring staff and ensuring high-quality deliverables.

Qualifications

• 7+ years of media planning experience in an ad agency or integrated environment.
• 2+ years of people management or team leadership experience.
• Extensive experience developing integrated media strategies across traditional and digital channels.
• Strong understanding of audience planning, communications strategy, and media investment planning.
• Experience managing cross-channel media budgets and investment recommendations.
• Demonstrated ability to present strategic recommendations to senior client stakeholders.
• Strong analytical skills with ability to translate campaign data into actionable insights.
• Excellent organizational, project management, and communication skills.
• Ability to manage multiple client accounts and competing priorities.
• Familiarity with MRI-Simmons, Nielsen, Comscore, Scarborough, YouGov, and GWI.
• Experience developing full-funnel communications strategies from awareness through conversion.
• Experience working with first-party data, CDPs, and audience segmentation.
• Familiarity with Marketing Mix Modeling, attribution methodologies, and advanced measurement strategies.
• Experience supporting new business development and agency growth initiatives.
• Google Analytics certification or related media planning certifications are a plus.

Responsibilities

• Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning.
• Establish priorities, manage workloads, and ensure strategic deliverables are completed accurately and on schedule.
• Serve as the final quality control checkpoint for media plans, strategic recommendations, client presentations, and planning documentation.
• Lead development of integrated media strategies across traditional and digital channels.
• Translate business objectives into audience-first communications strategies.
• Develop media investment recommendations and channel allocations based on audience behavior, market conditions, and campaign objectives.
• Build trusted relationships with clients as a strategic media advisor.
• Present integrated media strategies, annual plans, campaign recommendations, POVs, and performance insights.
• Leverage syndicated research, first-party data, and audience insights to inform planning decisions.
• Partner with Analytics to develop campaign measurement frameworks, success metrics, measurement plans, and reporting.
• Evaluate campaign performance and recommend strategic optimizations based on business results.
• Collaborate with Digital Media, Creative, Account Services, Analytics, and Strategy teams throughout the campaign lifecycle.
• Stay current on media trends, emerging platforms, consumer behaviors, and industry best practices.
• Develop strategic POVs and thought leadership around media trends and emerging technologies.
• Champion integrated planning methodologies and audience-first thinking across the agency.
• Mentor team members and support career development and succession planning.
• Contribute to department training, documentation, and process development.

Skills

Media planning

Team leadership

Integrated media strategy

Audience planning

Budget management

Stakeholder presentation

Data analysis

Project management

Client management

Google Analytics

Tools

MRI-Simmons

Nielsen

Comscore

Scarborough

YouGov

GWI

Job description

Jobtailor in Colorado Springs, CO is seeking a senior leader to head a team of Media Planners responsible for integrated media strategy and planning across traditional and digital channels.

You will translate business objectives into audience-first communications, develop investment recommendations, and present strategies to clients while mentoring staff and ensuring high-quality deliverables.