Senior Director, Franchise Strategy & Transformation

Coca-Cola; Utah; On-site; USD 180,000 - 300,000; Full time

Job summary

Coca-Cola in Salt Lake City, Utah, is seeking a Senior Director, Franchise Transformation to lead end-to-end system-wide improvements across MAP USA bottlers. You will design future-state operating models, drive cross-functional teams, and ensure adoption of transformations to unlock sustained growth.

Candidates bring 10-15+ years in franchise operations or transformation, proven leadership, and strong strategic thinking to translate national initiatives into local action.

Qualifications

• 10-15+ years in franchise operations, commercial strategy, or transformation roles.
• Proven track record of leading large-scale transformation initiatives.
• Experience working within or alongside franchise systems.

Responsibilities

• Lead transformation strategy and identify opportunities across territories.
• Design future-state operating models including route to market and segmentation.
• Deliver end-to-end transformation programs with clear governance and milestones.
• Translate national transformation initiatives into local market plans and ensure adoption.
• Own adoption and realization with KPIs on usage, value, and impact.
• Partner with bottler leadership to drive system-wide changes.

Skills

Franchise transformation

Strategic leadership

Cross-functional leadership

Change management

Job description

Job Description Summary:

Position Title: Senior Director, Franchise Transformation

Department: Franchise Leadership - MAP USA (Swire & Mainstream)

Reports To: VP, Franchise Leadership

Location: Salt Lake City, Utah

Position Overview

The Senior Director, Franchise Transformation is a strategic transformation leader responsible for unlocking the next generation of competitive advantage across assigned bottler geographies, by redesigning how the KO-bottler system operates and ensuring transformation initiatives are fully adopted and realized in-market.

This role goes beyond stewardship of current performance. It is focused on redefining how the system wins by diagnosing structural opportunities, designing future-state models, and leading high-impact transformation initiatives that materially shift performance versus current ways of working. The role will also lead key strategic projects as needed for the franchise.

Critically, the role serves as the bridge between enterprise strategy and in-market execution, ensuring that national transformation initiatives are effectively translated, embedded, adopted, and realized within local bottler markets.

Core mandate:

Identify, design, embed, and deliver transformations that fundamentally improve how the KO-bottler system operates and wins in-market and ensure their adoption and value realization at scale.

What You'll Do for Us

1. Transformation Strategy and Opportunity Identification
   1. Identify next-generation growth and capability opportunities across assigned territories
   2. Diagnose structural performance gaps and define where to play and how to win shifts
   3. Translate insights into a prioritized transformation roadmap
   4. Quantify size of the prize and build clear, fact-based business cases
2. Design of Future-State Models
   1. Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration
   2. Challenge existing paradigms and define best-in-class system approaches
   3. Ensure alignment with enterprise priorities
3. End-to-End Transformation Delivery
   1. Lead cross-functional teams to deliver transformation initiatives end-to-end
   2. Drive from concept to pilot to scale with clear success criteria
   3. Establish governance, milestones, and execution discipline
   4. Remove barriers across KO and bottler organizations to ensure delivery at pace
4. Enterprise-to-Local Translation and Embedding
   1. Act as the primary integrator of national transformation initiatives within assigned geographies
   2. Translate enterprise strategies into clear, actionable plans tailored to local market realities
   3. Ensure initiatives are understood, embedded, and operationalized
   4. Partner with bottler leadership to adapt execution while maintaining strategic integrity
   5. Establish feedback loops to refine enterprise strategies based on in-market learning
5. Transformation Adoption and Realization
   1. Own adoption and realization of transformation initiatives, not just deployment
   2. Define and track adoption KPIs such as routine integration, usage rates, and capability activation
   3. Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains
   4. Ensure initiatives deliver measurable business impact versus business case
   5. Drive corrective action where adoption lags
   6. Institutionalize successful changes into standard ways of working
6. Bottler and System Leadership
   1. Act as a strategic transformation partner to bottler leadership
   2. Influence and align stakeholders across bottler teams and KO functions
   3. Drive behavioral and organizational change across the system
7. Capability Building and Replication
   1. Codify successful transformations into scalable playbooks
   2. Enable replication across markets and bottlers
   3. Build system capabilities in segmentation, data-driven decision making, and execution routines
   4. Contribute to a repeatable transformation engine for MAP USA

Key Deliverables

• Transformation roadmaps with quantified value creation
• Pilot programs with clear success metrics
• Redesigned strategies across RTM, segmentation, and portfolio
• Execution playbooks and replication frameworks
• Demonstrated impact on volume, share, revenue quality, and efficiency

Requirements & Qualifications

10-15+ years in franchise operations, commercial strategy, or transformation roles

Proven track record of leading large-scale transformation initiatives

Experience working within or alongside franchise systems

Capabilities

• Strategic problem solving
• Transformation leadership
• Commercial acumen
• Influence without authority
• Adoption and realization focus

Leadership Expectations

• Challenges legacy ways of working
• Owns outcomes end-to-end
• Balances strategy and execution
• Drives speed, focus, and accountability
• Acts as a force multiplier across the system

What We'll Do for You

Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners.

Provide