Senior Director, Franchise Strategy & Transformation

0101 Coca-Cola North America; Draper (UT); On-site; USD 174,000 - 204,000; Full time

Job summary

The Coca-Cola Company seeks a Senior Director, Franchise Transformation to lead strategic transformation initiatives across bottler geographies, redesign operating models, and ensure adoption and value realization at scale in MAP USA markets.

You will translate enterprise strategy into local plans, build cross-functional teams, and embed transformative playbooks across MAP USA to accelerate growth and improve market performance.

Qualifications

• 10–15+ years in franchise operations, commercial strategy, or transformation roles.
• Proven track record leading large-scale transformation initiatives.
• Experience working within or alongside franchise systems.
• Capabilities: Strategic problem solving, transformation leadership, commercial acumen.
• Influence without authority; adoption and realization focus.

Responsibilities

• Lead transformation strategy across assigned territories and diagnose performance gaps.
• Design future-state operating models including route-to-market redesign and segmentation.
• Drive end-to-end transformation delivery from concept to scale with clear milestones.
• Translate enterprise strategies into local, actionable plans for bottler markets.
• Own adoption and realization, tracking KPIs like usage, volume, and productivity gains.
• Act as strategic partner to bottler leadership and KO functions to align priorities.
• Codify transformations into scalable playbooks and enable replication across markets.

Skills

Transformation leadership

Strategic problem solving

Commercial acumen

Stakeholder influence

Change management

Leadership

Business Integrations

Business Planning

Channel Management

Communication

Execution Excellence

Market Dynamics

Negotiation

Revenue Growth Management

Value Chain Economics

Tools

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Job description

Position Summary

Job Description Summary: Position Title: Senior Director, Franchise Transformation Department: Franchise Leadership – MAP USA (Swire & Mainstream) Reports To: VP, Franchise Leadership Location: Salt Lake City, Utah

Position Overview The Senior Director, Franchise Transformation is a strategic transformation leader responsible for unlocking the next generation of competitive advantage across assigned bottler geographies, by redesigning how the KO–bottler system operates and ensuring transformation initiatives are fully adopted and realized in-market. This role goes beyond stewardship of current performance. It is focused on redefining how the system wins by diagnosing structural opportunities, designing future-state models, and leading high-impact transformation initiatives that materially shift performance versus current ways of working. The role will also lead key strategic projects as needed for the franchise. Critically, the role serves as the bridge between enterprise strategy and in-market execution, ensuring that national transformation initiatives are effectively translated, embedded, adopted, and realized within local bottler markets.

Core mandate: Identify, design, embed, and deliver transformations that fundamentally improve how the KO–bottler system operates and wins in-market and ensure their adoption and value realization at scale.

What You’ll Do for Us

1. Transformation Strategy and Opportunity Identification Identify next-generation growth and capability opportunities across assigned territories Diagnose structural performance gaps and define where to play and how to win shifts Translate insights into a prioritized transformation roadmap Quantify size of the prize and build clear, fact-based business cases
2. Design of Future-State Models Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration Challenge existing paradigms and define best-in-class system approaches Ensure alignment with enterprise priorities
3. End-to-End Transformation Delivery Lead cross-functional teams to deliver transformation initiatives end-to-end Drive from concept to pilot to scale with clear success criteria Establish governance, milestones, and execution discipline Remove barriers across KO and bottler organizations to ensure delivery at pace
4. Enterprise-to-Local Translation and Embedding Act as the primary integrator of national transformation initiatives within assigned geographies Translate enterprise strategies into clear, actionable plans tailored to local market realities Ensure initiatives are understood, embedded, and operationalized Partner with bottler leadership to adapt execution while maintaining strategic integrity Establish feedback loops to refine enterprise strategies based on in-market learning
5. Transformation Adoption and Realization Own adoption and realization of transformation initiatives, not just deployment Define and track adoption KPIs such as routine integration, usage rates, and capability activation Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains Ensure initiatives deliver measurable business impact versus business case Drive corrective action where adoption lags Institutionalize successful changes into standard ways of working
6. Bottler and System Leadership Act as a strategic transformation partner to bottler leadership Influence and align stakeholders across bottler teams and KO functions Drive behavioral and organizational change across the system
7. Capability Building and Replication Codify successful transformations into scalable playbooks Enable replication across markets and bottlers Build system capabilities in segmentation, data-driven decision making, and execution routines Contribute to a repeatable transformation engine for MAP USA

Key Deliverables

• Transformation roadmaps with quantified value creation Pilot programs with clear success metrics Redesigned strategies across RTM, segmentation, and portfolio Execution playbooks and replication frameworks Demonstrated impact on volume, share, revenue quality, and efficiency

Requirements & Qualifications

• 10–15+ years in franchise operations, commercial strategy, or transformation roles Proven track record of leading large-scale transformation initiatives Experience working within or alongside franchise systems Capabilities Strategic problem solving Transformation leadership Commercial acumen Influence without authority Adoption and realization focus Leadership Expectations Challenges legacy ways of working Owns outcomes end-to-end Balances strategy and execution Drives speed, focus, and accountability Acts as a force multiplier across the system

What We’ll Do for You

Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners. Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented environment. Offer opportunities to build and enhance system capabilities that make our franchise network more agile, data-enabled, and efficient. Support your development as a transformation leader through exposure to regional and enterprise-level challenges that strengthen long-term business readiness.

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills

• Business Integrations
• Business Planning
• Channel Management
• Communication
• Execution Excellence
• Market Dynamics
• Negotiation
• Revenue Growth Management
• Value Chain Economics

Pay Range

United States: 174,000 - 204,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location & Travel

Location(s): United States of America City/Cities: Draper Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: November 5, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equality and Diversity

We’re an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.